Launched 2016 · Verified Oct 27, 2026

Looka

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Branding & Brand Kits1Write a reviewCanadaEffect49/ 100

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Logo generator that sells the finished brand kit

logo designbrand identitybrand kitsmall business brandingPaid

Listed on EffectHub · Aug 16, 2026

Web

Screenshot of the Looka website — looka.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Paid

Designing and previewing is free; downloading needs a one-time logo package or an annual Brand Kit subscription. The pricing page blocks automated readers and shows no figures in its text, so no price is confirmed there today; Looka's own help center lists Basic $20 and Premium $65 one-time, Brand Kit $96/year and Brand Kit Web $129/year.

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Overview

About Looka

Looka assembles logo candidates from a business name, an industry and a handful of style picks, then shows the chosen mark on cards, signage and social profiles before any money changes hands. Nothing downloads until a package is bought: roughly $20 for a single raster file, $65 for vectors with colour variants and full ownership, or a Brand Kit subscription near $96 a year that fills out several hundred branded templates. The company shipped as Logojoy in 2016 and took the Looka name in 2019 once it grew past logos alone.

Platforms: Web
API: Not confirmed
Last verified: Oct 27, 2026

Verified sources

Pricing page lists the Brand Kit and Brand Kit Web subscriptions (billed annually) and one-time Basic (one PNG file) and Premium (PNG, EPS, SVG, PDF, full ownership) logo packages; dollar figures not readable (15 October 2026)looka.com ↗
Looka help center: Basic Logo Package $20 USD (one PNG), Premium Logo Package $65 USD (15 October 2026)help.looka.com ↗
Looka help center: Brand Kit $96 USD/year and Brand Kit Web $129 USD/year, both billed annually (15 October 2026)help.looka.com ↗
Terms are an agreement with Looka Inc. (15 October 2026)looka.com ↗
Logojoy rebranded to Looka in 2019; founded in Toronto by Dawson Whitfield in 2016looka.com ↗

Fact check

Is Looka legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Apr 8, 2014 (12 years ago)Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 6, 2026
TLS certificate: Issued by Let's Encrypt, valid until Dec 8, 2026Seen in our own connection to the site on Oct 27, 2026
Last checked: Oct 27, 2026The site answered, but turned our crawler away
On the market since: 2016The vendor's own material, read by us
Operated by: Looka Inc., CanadaOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Looka

medium confidence

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.