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Brandmark vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Brandmark publishes a starting price ($35); Looka does not.

BrandmarkLogo generator with one-time pricing: preview free, pay from $35 once to download files and brand assetsLookaLogo generator that sells the finished brand kit

Side by side

FactBrandmarkLooka
CategoryLogo & Brand Mark GeneratorsBranding & Brand Kits
Pricing modelPaidPaid
Starts at$35 month—
Public APINoNo
PlatformsWebWeb
Company—Looka
Launched—2016
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Brandmark

One of the few logo generators where a single payment buys the files outright, and you can iterate on designs for free before spending anything. The catch is that output quality is template-and-font driven, so distinctive marks still need the $195 human-assisted tier or a real designer.

Pros

  • Unlimited free generation and revisions before any payment
  • Pay-once model with full copyright included
  • Designer tier bundles cards, social kits, guidelines and a one-pager
  • Free utilities like Logo Rank give an objective sanity check

Cons

  • Results lean on stock icon and font combinations
  • Cheapest tier lacks source files and brand assets
  • No team features, integrations or API

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose Brandmark if you need

  • Bootstrapped founders who need a complete starter identity for under $100
  • People who refuse subscription pricing for a one-off branding task
  • Quick brand refreshes where vector files and guidelines matter more than originality

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

More comparisons

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