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Looka vs uBrand

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. uBrand publishes a starting price ($29); Looka does not. Only uBrand has a free tier.

LookaLogo generator that sells the finished brand kituBrandLogo, brand story and asset library, then scheduled on-brand posts to six social networks.

Side by side

FactLookauBrand
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFreemium
Starts at—$29 month
Public APINoNo
PlatformsWebWeb
CompanyLooka—
Launched2016—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

uBrand

uBrand's angle is continuity: the logo it generates feeds a brand kit, and the brand kit feeds the social posts it schedules, so the identity stays consistent without a designer policing it. For a first-time founder that saves a lot of drift. The concern is that a tool holding your entire brand identity publishes no company name, address or country at all.

Pros

  • Logo generation feeds a persistent brand kit rather than producing a one-off file
  • Brand story, mission and values drafting alongside the visual identity
  • Generates on-brand posts and short videos from the stored assets
  • Auto-publishes to Facebook, Instagram, LinkedIn, X, YouTube and TikTok
  • Free to start, with a $29 entry tier below most branding suites

Cons

  • No legal entity, address or country disclosed anywhere on the site
  • The free tier's limits are never spelled out on the pricing page
  • Agency tier at $149 a month is steep for the feature set on offer
  • Generated logos come from the same model everyone else uses, so distinctiveness is limited

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose uBrand if you need

  • First-time founders naming and launching a brand
  • Solo operators who need logo, kit and social posts from one tool
  • Small agencies managing several early-stage brands on the $149 tier

More comparisons

All uBrand alternatives →Browse all Branding & Brand Kits →