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Logo Diffusion vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Logo Diffusion publishes a starting price ($24); Looka does not. Only Logo Diffusion has a free tier.

Logo DiffusionDiffusion logo generator with sketch input and vector exportLookaLogo generator that sells the finished brand kit

Side by side

FactLogo DiffusionLooka
CategoryLogo & Brand Mark GeneratorsBranding & Brand Kits
Pricing modelFreemiumPaid
Starts at$24 month—
Public APINoNo
PlatformsWebWeb
CompanyLogo Diffusion IncLooka
Launched—2016
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Logo Diffusion

The best of the AI logo generators if you can already art-direct, because sketch-to-logo plus real SVG export puts it ahead of the template mills. If you want a finished identity handed to you, hire a designer; this gives you raw marks you still have to curate.

Pros

  • Sketch and image inputs give far more control than prompt-only generators
  • True vector SVG export rather than an upscaled raster
  • Vectoriser, upscaler and mockups bundled, removing a round trip to other apps
  • The $15 one-time pack lets you finish one logo without subscribing

Cons

  • Credits expire monthly, so unused allowance is money lost
  • The free tier's 24 credits is roughly a dozen generations, enough to evaluate but not to finish
  • Commercial licence on the cheap Starter Pack covers only a single logo
  • No API and no team or brand-kit management

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose Logo Diffusion if you need

  • Founders and indie makers who need a usable mark this week
  • Designers exploring concepts fast before refining by hand
  • Generating on-brand variants and mockups from an existing logo

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

More comparisons

All Logo Diffusion alternatives →Browse all Logo & Brand Mark Generators →