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Looka vs Soolo.ai

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only Soolo.ai (Looka has paid plans only)
Higher Trust score
Looka — 88 vs 78 for Soolo.ai
Best fit
Looka: Founders who need a serviceable logo and collateral in an afternoon · Soolo.ai: New Shopify stores that need a brand kit and ad creative together
Status
We could not check Looka — its site turns automated checks away; Soolo.ai was up on Oct 15, 2026

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

LookaLogo generator that sells the finished brand kitSoolo.aiGenerates a brand name, logo, and identity kit, then turns them into ad creative for Shopify stores.

Side by side

FactLookaSoolo.ai
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFreemium
Starts at—$39/mo
Trust score88 / 10078 / 100
PlatformsWebWeb
CompanyLooka Inc.SOOLO LTD
Launched2016—
Last verifiedOct 27, 2026Oct 15, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Soolo.ai

Soolo.ai is aimed squarely at Shopify sellers who need a brand identity and matching ad creative without hiring a designer, and pulling real product data into the generated assets is its clearest differentiator over a generic brand-kit generator. The free tier only covers naming and logo work, so evaluating the ad-generation module requires paying.

Pros

  • Pulls real product data from a connected Shopify store into generated ads
  • Free tier produces a usable name and logo before any payment
  • PDF export is included on every paid tier, not held back as an upsell
  • Clear token-based pricing shown for both the web app and the Shopify app

Cons

  • Ad and content generation is entirely paywalled -- the free plan can't be evaluated for that half of the product
  • No non-Shopify commerce integration mentioned
  • Team seats are capped even on the mid-tier Solo plan

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Soolo.ai if you need

  • New Shopify stores that need a brand kit and ad creative together
  • Solo founders without budget for a designer or agency
  • Teams wanting one tool for identity plus ongoing social content

Looka vs Soolo.ai: the questions people ask

Is Looka cheaper than Soolo.ai?

Soolo.ai starts at $39/mo. An entry price for Looka is not confirmed by us yet, so check its pricing page before you compare.

Does Looka or Soolo.ai have a free tier?

Soolo.ai has a free tier; Looka has paid plans only.

More comparisons

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