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Looka vs Soolo.ai

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Soolo.ai publishes a starting price ($39); Looka does not. Only Soolo.ai has a free tier.

LookaLogo generator that sells the finished brand kitSoolo.aiGenerates a brand name, logo, and identity kit, then turns them into ad creative for Shopify stores.

Side by side

FactLookaSoolo.ai
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFreemium
Starts at—$39 month
Public APINoNo
PlatformsWebWeb
CompanyLookaSOOLO LTD
Launched2016—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Soolo.ai

Soolo.ai is aimed squarely at Shopify sellers who need a brand identity and matching ad creative without hiring a designer, and pulling real product data into the generated assets is its clearest differentiator over a generic brand-kit generator. The free tier only covers naming and logo work, so evaluating the ad-generation module requires paying.

Pros

  • Pulls real product data from a connected Shopify store into generated ads
  • Free tier produces a usable name and logo before any payment
  • PDF export is included on every paid tier, not held back as an upsell
  • Clear token-based pricing shown for both the web app and the Shopify app

Cons

  • Ad and content generation is entirely paywalled -- the free plan can't be evaluated for that half of the product
  • No non-Shopify commerce integration mentioned
  • Team seats are capped even on the mid-tier Solo plan

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Soolo.ai if you need

  • New Shopify stores that need a brand kit and ad creative together
  • Solo founders without budget for a designer or agency
  • Teams wanting one tool for identity plus ongoing social content

More comparisons

Browse all Branding & Brand Kits →