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Looka vs Naming Magic

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Only Naming Magic is free.

LookaLogo generator that sells the finished brand kitNaming MagicFree company-name generator that also checks which of the suggested domains are still available.

Side by side

FactLookaNaming Magic
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFree
Public APINoNo
PlatformsWebWeb
CompanyLookaSwift Ventures
Launched2016—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Naming Magic

Free, instant, and it does the one useful pairing — generate a name and immediately tell you whether the domain is gone. That saves the tab-switching that makes naming sessions miserable. It is also visibly frozen at the GPT-3 era, so the suggestions have a recognisable 2022 flavour, and there is no trademark checking at all.

Pros

  • Completely free with no signup or usage cap
  • Domain availability checked alongside each suggestion
  • Published by a named US firm rather than an anonymous operator
  • Zero setup — describe the product and go

Cons

  • Runs on GPT-3-era generation and produces dated naming patterns
  • No trademark or company-registry checking, only domains
  • No way to save, export or share a shortlist
  • No about page and no sign the tool is still maintained

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Naming Magic if you need

  • Early brainstorming before committing to a name
  • Founders who want the domain check bundled into the suggestion
  • Anyone unwilling to pay for a naming tool

More comparisons

All Naming Magic alternatives →Browse all Branding & Brand Kits →