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Branda vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Branda publishes a starting price ($19); Looka does not. Only Branda has a free tier.

BrandaBuilds a brand strategy, logo, and full visual system in one guided flow before exporting the kit.LookaLogo generator that sells the finished brand kit

Side by side

FactBrandaLooka
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelFreemiumPaid
Starts at$19 month—
Public APINoNo
PlatformsWebWeb
Company—Looka
Launched—2016
Last verifiedSep 1, 2026Sep 6, 2026

What our research says

Branda

Branda stands out from plain logo generators by starting with a brand-strategy step, archetype, positioning, audience, before it generates any visuals, which keeps the resulting logo and color system tied to an actual rationale rather than a random style pick. It works best for someone starting from scratch; there's less here for a team that already has brand guidelines and just wants a logo refresh.

Pros

  • Strategy step (archetype, positioning) precedes visual generation
  • Exports the full kit, logo, palette, fonts, imagery, as one download
  • Multi-brand dashboard for managing several client identities

Cons

  • Company ownership and location are not disclosed on the site
  • The vendor's own pricing page did not render plan details during review
  • Credit-based top-ups on top of the subscription can add unplanned cost

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose Branda if you need

  • Founders naming and branding a company for the first time
  • Small teams needing a full visual system, not just a logo
  • Design studios managing multiple client brands from one dashboard

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

More comparisons

All Branda alternatives →Browse all Branding & Brand Kits →