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BrandMaker vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. BrandMaker publishes a starting price ($9); Looka does not. Only BrandMaker has a free tier.

BrandMakerGenerates a logo, mascot, color palette, and font pairing as one downloadable brand kit from a short description.LookaLogo generator that sells the finished brand kit

Side by side

FactBrandMakerLooka
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelFreemiumPaid
Starts at$9 month—
Public APINoNo
PlatformsWebWeb
CompanyBrand MakerLooka
Launched—2016
Last verifiedSep 1, 2026Sep 6, 2026

What our research says

BrandMaker

BrandMaker's value is bundling several brand-identity pieces—logo, palette, fonts, mockups—into one generated kit instead of making you assemble them from separate tools. The free 3-generation allowance is enough to see whether the output style fits before paying. Like most AI logo generators, the results work better as a starting point or placeholder brand than as a final, legally-cleared trademark you'd bet a company on.

Pros

  • Bundles logo, palette, fonts, and mockups into one generated kit
  • 3 free generations with no card before you have to pay
  • One-time credit pack available alongside the monthly plans

Cons

  • AI-generated logos typically need a trademark clearance check before real use
  • Entry plan's 50 generations a month can go fast while iterating
  • No named company or location published on the site

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose BrandMaker if you need

  • Early-stage founders needing a usable brand kit fast
  • Small businesses that can't yet afford a designer
  • Anyone wanting a one-time pack instead of a subscription

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

More comparisons

Browse all Branding & Brand Kits →