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Looka vs Zoviz

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only Zoviz (Looka has paid plans only)
Public API
Zoviz has one; not confirmed by us for Looka
Best fit
Looka: Founders who need a serviceable logo and collateral in an afternoon · Zoviz: Solo founders and small shops needing a complete first identity in an hour
Platforms
Looka: Web · Zoviz: Web, iOS, Android
Trust score
About even — Looka 88, Zoviz 92

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

LookaLogo generator that sells the finished brand kitZovizLogo generator that outputs an entire brand asset kit

Side by side

FactLookaZoviz
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFreemium
Starts at—$29/mo
Public APINot confirmedYes
Trust score88 / 10092 / 100
PlatformsWebWeb, iOS, Android, API
CompanyLooka Inc.Zoviz
Launched2016—
Last verifiedOct 15, 2026Oct 15, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Zoviz

Decent value if you want a whole starter identity, not just a logo, and you are fine with a machine-assembled look. The catch is that it is a subscription dressed up as pay-per-download, so budget for the renewals or export everything before you cancel.

Pros

  • Kit breadth is genuinely wide: cards, letterheads, signatures, covers, favicon and a brand guide
  • True vector output (SVG, EPS, PDF), not just PNGs
  • iOS and Android apps plus an API for enterprise integration
  • Free to design and preview, so you see the result before paying anything

Cons

  • Pricing is a monthly subscription, though the homepage frames it as paying to download
  • Style range is template-adjacent; results in the same industry look alike
  • Cheapest tier covers a single brand and one team member
  • Company details are thin: a New York private mailbox address and no named team

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Zoviz if you need

  • Solo founders and small shops needing a complete first identity in an hour
  • Freelancers producing throwaway brands for pitches and mockups
  • Anyone who needs stationery, socials and a favicon rather than one logo file

Looka vs Zoviz: the questions people ask

Is Looka cheaper than Zoviz?

Zoviz starts at $29/mo. An entry price for Looka is not confirmed by us yet, so check its pricing page before you compare.

Does Looka or Zoviz have a free tier?

Zoviz has a free tier; Looka has paid plans only.

Which has a public API, Looka or Zoviz?

Zoviz ships a public API, as of our last verification. A public API for Looka is not confirmed by us — check its developer docs before you plan an integration.

More comparisons

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