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Looka vs Zoviz

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Zoviz publishes a starting price ($29); Looka does not. Only Zoviz has a free tier. Only Zoviz ships a public API.

LookaLogo generator that sells the finished brand kitZovizLogo generator that outputs an entire brand asset kit

Side by side

FactLookaZoviz
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFreemium
Starts at—$29 month
Public APINoYes
PlatformsWebWeb, iOS, Android, API
CompanyLookaZoviz
Launched2016—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Zoviz

Decent value if you want a whole starter identity, not just a logo, and you are fine with a machine-assembled look. The catch is that it is a subscription dressed up as pay-per-download, so budget for the renewals or export everything before you cancel.

Pros

  • Kit breadth is genuinely wide: cards, letterheads, signatures, covers, favicon and a brand guide
  • True vector output (SVG, EPS, PDF), not just PNGs
  • iOS and Android apps plus an API for enterprise integration
  • Free to design and preview, so you see the result before paying anything

Cons

  • Pricing is a monthly subscription, though the homepage frames it as paying to download
  • Style range is template-adjacent; results in the same industry look alike
  • Cheapest tier covers a single brand and one team member
  • Company details are thin: a New York private mailbox address and no named team

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Zoviz if you need

  • Solo founders and small shops needing a complete first identity in an hour
  • Freelancers producing throwaway brands for pitches and mockups
  • Anyone who needs stationery, socials and a favicon rather than one logo file

More comparisons

All Zoviz alternatives →Browse all Branding & Brand Kits →