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Looka vs Namelix

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Only Namelix is free.

LookaLogo generator that sells the finished brand kitNamelixFree brandable name generator with live domain availability checks

Side by side

FactLookaNamelix
CategoryBranding & Brand KitsCopywriting & Ad Copy
Pricing modelPaidFree
Public APINoNo
PlatformsWebWeb
CompanyLookaBrandmark
Launched20162018
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Namelix

The fastest way to get 100 invented, pronounceable name candidates when you are stuck, and it costs nothing. Treat it as a brainstorm surface, not a naming decision: the good ones are buried in noise and the domain suggestions are monetised.

Pros

  • Genuinely free with no account wall or generation cap
  • Style and randomness controls make the output steerable instead of one flat list
  • Domain availability shown inline, so dead names get filtered fast
  • Long-running solo operation with no funding clock, so unlikely to vanish

Cons

  • Hit rate is low; expect to scroll a lot for a handful of usable names
  • Premium domain suggestions are affiliate placements, not neutral advice
  • No trademark screening, so a name can look clear and still be taken
  • No export, workspace, or team features at all

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Namelix if you need

  • Founders naming a side project or a new brand in an afternoon
  • Agencies generating a long list before a client naming workshop
  • Anyone who needs an invented, coinable word rather than a real dictionary term

More comparisons

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