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Looka vs Name Fatso

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Only Name Fatso is free.

Side by side

FactLookaName Fatso
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidFree
Public APINoNo
PlatformsWebWeb
CompanyLookaName Fatso
Launched20162019
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Name Fatso

Name Fatso does one job for free and has apparently kept doing it since 2019, longer than most single-purpose generator sites survive. It's a brainstorming starting point, not a trademark or legal check, so treat the output as a shortlist to vet rather than a cleared name.

Pros

  • Completely free with no account or payment required
  • 100+ suggestions per keyword rather than a handful
  • Domain-availability check bundled with name suggestions
  • Long operating history (since 2019) versus many short-lived free generator sites

Cons

  • No trademark or legal clearance — names can still conflict with existing marks
  • Company operator and country are not disclosed on the site
  • Suggestions are keyword-based pattern generation, not a nuanced brand-strategy exercise

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose Name Fatso if you need

  • free brainstorming of business/brand/LLC name options from a keyword
  • checking rough domain availability alongside name ideas
  • niche naming needs like Shopify stores, dropshipping brands, or candle/clothing brands

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