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BrightMyBrand vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only BrightMyBrand (Looka has paid plans only)
Higher Trust score
Looka — 88 vs 82 for BrightMyBrand
Best fit
BrightMyBrand: Freelancers and small agencies managing brand voice across several clients · Looka: Founders who need a serviceable logo and collateral in an afternoon
Status
We could not check Looka — its site turns automated checks away; BrightMyBrand was up on Oct 16, 2026

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

BrightMyBrandAnswer a brand questionnaire, get a positioning and tone-of-voice brandbook, then generate on-brand copy from itLookaLogo generator that sells the finished brand kit

Side by side

FactBrightMyBrandLooka
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelFreemiumPaid
Starts at$99/yr—
Trust score82 / 10088 / 100
PlatformsWebWeb
CompanyTinta Amarela DigitalLooka Inc.
Launched20242016
Last verifiedOct 16, 2026Oct 15, 2026

What our research says

BrightMyBrand

The sequencing is what makes this worth a look: strategy first, copy second, so every generator writes against a stored positioning and tone of voice instead of a fresh prompt. A yearly price under $100 for ten brands makes it plausible for freelancers and small agencies. The limits are real though — 100 copywriting jobs a month, no API, and a two-year-old Portuguese company with a small team behind it.

Pros

  • Brandbook with SWOT, positioning and tone of voice, exportable to Word and PDF
  • Copy generators inherit the stored brand voice instead of being prompted cold
  • Covers up to 10 brands on one plan, which suits freelancers with several clients
  • Interface and output in English, Portuguese, Spanish and German
  • Free start with no card required before the paywall

Cons

  • Capped at 100 copywriting jobs per month on the only paid tier
  • Pro is annual-only — there is no monthly option
  • Purely textual: no logo, colour palette or visual identity output
  • No API, and no monthly plan to test at a smaller commitment

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose BrightMyBrand if you need

  • Freelancers and small agencies managing brand voice across several clients
  • Founders who need a defensible positioning document before writing any copy
  • Teams working in Portuguese, Spanish or German as well as English

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

BrightMyBrand vs Looka: the questions people ask

Is BrightMyBrand cheaper than Looka?

BrightMyBrand starts at $99/yr. An entry price for Looka is not confirmed by us yet, so check its pricing page before you compare.

Does BrightMyBrand or Looka have a free tier?

BrightMyBrand has a free tier; Looka has paid plans only.

More comparisons

All BrightMyBrand alternatives →Browse all Branding & Brand Kits →