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BrightMyBrand vs Looka

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. BrightMyBrand publishes a starting price ($99); Looka does not. Only BrightMyBrand has a free tier.

BrightMyBrandAnswer a brand questionnaire, get a positioning and tone-of-voice brandbook, then generate on-brand copy from itLookaLogo generator that sells the finished brand kit

Side by side

FactBrightMyBrandLooka
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelFreemiumPaid
Starts at$99 year—
Public APINoNo
PlatformsWebWeb
CompanyTinta Amarela DigitalLooka
Launched20242016
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

BrightMyBrand

The sequencing is what makes this worth a look: strategy first, copy second, so every generator writes against a stored positioning and tone of voice instead of a fresh prompt. A yearly price under $100 for ten brands makes it plausible for freelancers and small agencies. The limits are real though — 100 copywriting jobs a month, no API, and a two-year-old Portuguese company with a small team behind it.

Pros

  • Brandbook with SWOT, positioning and tone of voice, exportable to Word and PDF
  • Copy generators inherit the stored brand voice instead of being prompted cold
  • Covers up to 10 brands on one plan, which suits freelancers with several clients
  • Interface and output in English, Portuguese, Spanish and German
  • Free start with no card required before the paywall

Cons

  • Capped at 100 copywriting jobs per month on the only paid tier
  • Pro is annual-only — there is no monthly option
  • Purely textual: no logo, colour palette or visual identity output
  • No API, and no monthly plan to test at a smaller commitment

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

Which one fits

Choose BrightMyBrand if you need

  • Freelancers and small agencies managing brand voice across several clients
  • Founders who need a defensible positioning document before writing any copy
  • Teams working in Portuguese, Spanish or German as well as English

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

More comparisons

All BrightMyBrand alternatives →Browse all Branding & Brand Kits →