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Looka vs myBrandgen

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. myBrandgen publishes a starting price ($21.59); Looka does not. Only myBrandgen ships a public API.

LookaLogo generator that sells the finished brand kitmyBrandgenGenerates a name, logo, slogan, color palette, and marketing copy for a brand from one short concept description.

Side by side

FactLookamyBrandgen
CategoryBranding & Brand KitsBranding & Brand Kits
Pricing modelPaidPaid
Starts at—$21.59 one_time
Public APINoYes
PlatformsWebWeb, API
CompanyLookamyBrandgen
Launched2016—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Looka

A fast way for a new business to land a usable mark and matching collateral, as long as you accept that the cheap package hands over a flat image you cannot resize.

Pros

  • Preview across cards, signage and social profiles before spending anything
  • Vector files and full ownership arrive with the $65 package
  • Brand Kit turns a single logo into several hundred ready-made templates

Cons

  • The cheapest package is a raster file only — no vectors, no clean resizing
  • Continued brand kit access is a subscription rather than a purchase
  • Results are recognisably generated and overlap between customers
  • No API, and no way to hand a designer editable sources

myBrandgen

myBrandgen turns a short concept description into a starting brand kit — name, logo, colors, slogan, and some marketing copy — in one pass, which suits someone validating a new business idea more than a designer refining an established brand. Everything is priced in euros with no free tier, so trying it means paying at least the one-time credit price first.

Pros

  • covers name, logo, slogan, colors, typography, and sample marketing copy in one generation
  • checks domain availability as part of the naming step
  • one-time credit option exists alongside monthly and annual subscriptions

Cons

  • no free tier to sample quality before paying
  • pricing is in EUR only, adding currency-conversion uncertainty for USD budgets
  • API access is by request rather than self-serve

Which one fits

Choose Looka if you need

  • Founders who need a serviceable logo and collateral in an afternoon
  • Small businesses wanting cards, socials and templates derived from one mark
  • Anyone testing brand directions before paying a designer

Choose myBrandgen if you need

  • quickly generating a first-draft brand identity for a new business concept
  • checking domain availability alongside name generation in one step

More comparisons

Browse all Branding & Brand Kits →