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Verified Oct 16, 2026

Apollo.io

Verified Oct 16, 2026 Active
Sales Intelligence & EnrichmentWrite a reviewUnited StatesEffect71/ 100
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B2B contact database with sequencing, dialling and agents that research accounts and book meetings

lead databasesales prospectingemail sequencesdata enrichmentFreemium · from $49/seat/mo

Listed on EffectHub ·

Web · Chrome extension · API
Screenshot of the Apollo.io website
#799
apollo.io as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
Freemium
Paid options from
$49/seat/mo
Billing
Per seat, monthly

Free plan with no card, limited credits, email campaigns and Gmail-only sending. The pricing page's structured data lists Basic at $49 and Professional at $99 per user per month; the page offers monthly billing or annual billing at an undisclosed discount with a 12-month commitment. Credits are pooled per team, reset each billing cycle and do not roll over; AI-researched data consumes credits; API access and SSO sit on the Custom tier.

Use tool ↗
Overview

About Apollo.io

Apollo.io pairs a contact and company database, 240M+ contacts and 30M+ companies by its own count, with the outbound tooling to act on it: email sequences, a parallel dialler, meeting booking, CRM sync and waterfall enrichment. Its agents are trained on a team's ideal customer profile, products and playbooks, then research accounts, build lists, write and send outreach and follow up, and the same data is reachable from Claude, ChatGPT, Gmail and a browser through Apollo Anywhere, an MCP server and a Chrome extension. Billing is per user per month with a pooled credit allowance that resets each cycle. The operator is ZenLeads Inc., doing business as Apollo.io, in California.

Platforms
Web · Chrome extension · API
API
Yes
Last verified
Oct 16, 2026

Verified sources

  • Pricing page: Free, Basic, Professional and Custom tiers; structured data lists Basic at $49 and Professional at $99 per month in USD and Enterprise as contact for pricing; credits pooled per team, reset each cycle, no rollover; annual billing with 12-month commitment at an unstated discount; API access on the Custom tier (15 October 2026)apollo.io ↗
  • Home page: 240M+ contacts and 30M+ companies, agents trained on ICP and playbooks, AI Context Center, parallel dialler, Apollo Anywhere for CRM, ChatGPT, Claude, Gmail and browsers, Apollo MCP, Chrome extension, 200+ integrations, free sign-up without a card (15 October 2026)apollo.io ↗
  • Terms name ZenLeads Inc. d/b/a Apollo.io, 440 N Barranca Ave #4750, Covina, CA, governed by California law (15 October 2026)apollo.io ↗
Fact check

Is Apollo.io legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

TLS certificate
Issued by Let's Encrypt, valid until Jan 7, 2027Seen in our own connection to the site on Oct 16, 2026
Last checked
Oct 16, 2026The site answered
Operated by
ZenLeads Inc. (Apollo.io), United StatesOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Apollo.io

medium confidence

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

  • Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
  • A real free plan for light use, with no card required
  • MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
  • Agents trained on your ICP and playbooks handle list building and first drafts

Cons

  • Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
  • Data accuracy varies by region and seniority, and bounces still eat sender reputation
  • Price cards on the pricing page load client-side; the annual discount is not stated
  • API access, SSO and advanced security are reserved for the Custom tier

Best for

  • Startups and SMB sales teams that need prospecting data plus sequences under one roof
  • Reps who work from Gmail, a CRM or Claude and want the database reachable from there
  • Teams that want agents to research accounts and draft outreach from their own playbook

Not for

  • Enterprises that need verified direct dials and intent data at ZoomInfo depth
  • Anyone who needs API access on a self-serve plan, since it sits on the Custom tier

Watch out: AI-researched data and enrichment draw from the same pooled credits as exports, so a team that turns on the agents can exhaust a month's allowance in days and end up buying add-on credits that keep renewing until removed.

#5inSales Intelligence & Enrichment· of 9 tools, ranked by rating and popularity

Apollo.io head-to-head

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