Apollo.io vs Enrola

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

• +Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
• +A real free plan for light use, with no card required
• +MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
• +Agents trained on your ICP and playbooks handle list building and first drafts

Cons

• −Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
• −Data accuracy varies by region and seniority, and bounces still eat sender reputation
• −Price cards on the pricing page load client-side; the annual discount is not stated
• −API access, SSO and advanced security are reserved for the Custom tier

Enrola

Enrola's SMS-first approach to lead nurturing fits businesses whose prospects respond better to texts than emails or cold calls, and the CRM-agnostic API/Zapier/webhook connection means it can bolt onto most existing sales stacks. Per-lead pricing starting at $1.50 is usage-based rather than a flat seat fee, so cost scales with lead volume rather than team size.

Pros

• +Runs full SMS conversations — objection handling and nurturing, not just an initial auto-reply
• +Books calls automatically without a human moderating the conversation
• +Connects to any CRM via API, Zapier, or webhook instead of locking into one platform

Cons

• −Exact pricing beyond the $1.50-per-lead starting figure requires contacting the company directly
• −SMS-only outreach will not suit businesses whose prospects prefer email or phone
• −Company has been operating only since 2024, so there is limited track record to evaluate

Is Apollo.io cheaper than Enrola?

They charge in different units, so there is no like-for-like answer: Apollo.io starts at $49/seat/mo, Enrola at $1.50/credit. Entry price is the lowest paid plan as we last verified it.

Does Apollo.io or Enrola have a free tier?

Apollo.io has a free tier; Enrola has paid plans only.

Which has a public API, Apollo.io or Enrola?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.