Apollo.io vs Dalil

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price: Apollo.io from $49/seat/mo, Dalil from $99/mo — different billing units, so no direct winner
Free plan: Only Apollo.io (Dalil has paid plans only)
Public API: Both have one
Higher Trust score: Dalil — 84 vs 79 for Apollo.io
Best fit: Apollo.io: Startups and SMB sales teams that need prospecting data plus sequences under one roof · Dalil: Small sales teams wanting one tool instead of a stitched-together stack

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Apollo.ioB2B contact database with sequencing, dialling and agents that research accounts and book meetings

DalilAI sales operating system that scores leads, writes outreach across LinkedIn, WhatsApp, and email, and books demos into your CRM.

Side by side

Fact	Apollo.io	Dalil
Category	Sales Intelligence & Enrichment	AI SDRs & Sales Agents
Pricing model	Freemium	Paid
Starts at	$49/seat/mo	$99/mo
Public API	Yes	Yes
Trust score	79 / 100	84 / 100
Platforms	Web, Chrome extension, API	Web, API
Company	ZenLeads Inc. (Apollo.io)	Dalil AI
Launched	—	2024
Last verified	Sep 6, 2026	Sep 1, 2026

What our research says

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
A real free plan for light use, with no card required
MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
Agents trained on your ICP and playbooks handle list building and first drafts

Cons

Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
Data accuracy varies by region and seniority, and bounces still eat sender reputation
Price cards on the pricing page load client-side; the annual discount is not stated
API access, SSO and advanced security are reserved for the Custom tier

Dalil

Dalil packs lead scoring, outreach, and a CRM into a single subscription that undercuts buying each piece separately, which suits a small sales team on a budget. The tradeoff is that add-ons for extra agents, seats, and credits stack up fast if the team grows past the base plan.

Pros

Single subscription covers lead scoring, outreach, and CRM instead of three tools
Multi-channel sending spans LinkedIn, WhatsApp, and email, not just one
MCP access lets the whole pipeline run from an AI assistant

Cons

Base plan is thin on agents and seats before add-on costs kick in
Native CRM means migrating away later requires exporting data out of a smaller ecosystem

Which one fits

Choose Apollo.io if you need

Startups and SMB sales teams that need prospecting data plus sequences under one roof
Reps who work from Gmail, a CRM or Claude and want the database reachable from there
Teams that want agents to research accounts and draft outreach from their own playbook

Choose Dalil if you need

Small sales teams wanting one tool instead of a stitched-together stack
Agencies doing outbound across LinkedIn, WhatsApp, and email at once
Teams already working inside Claude or ChatGPT who want MCP access to their pipeline