GoodWork
Verified Oct 21, 2026 ActiveScores CRM contacts for fit and expansion potential and flags churn or buying signals for revenue teams.
Listed on EffectHub ·
Pricing
- Pricing model
- Paid
- Paid options from
- $995/mo
- Billing
- Monthly
Core starts at $995/month for 3 seats and 5,000 monitored contacts; Pro starts at $2,495/month for 5 seats and 10,000 contacts; Premium is custom for 10+ seats and 100,000+ contacts. The FAQ also offers a consulting-plus-data-processing model alongside the subscription; no free trial is mentioned and entry is via 'Get early access' or a sales call.
Use tool ↗About GoodWork
GoodWork ingests a company's CRM data, enriches contacts with more than 40 data fields, and scores them for fit against defined buyer personas and for expansion or churn risk. It continuously monitors the customer base for signals like buyer movement so revenue and marketing teams at growth-stage B2B companies can prioritize which accounts to pursue. Pricing is a platform fee plus credits consumed per contact processed, starting at a few thousand contacts on the entry tier. The company, based in New York City, was started in 2021.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 21, 2026
Verified sources
- Home page: 40+ AI enrichment fields integrated with Salesforce or HubSpot, fit scoring and monitoring for expansion, risk and buyer movement; Core starting at $995/month (3 seats, 5K contacts), Pro starting at $2,495/month (5 seats, 10K), Premium custom (10 seats, 100K+); HQ 110 East 25th Street, New York, 'Made with love in NYC since 2021' (15 October 2026)goodwork.com ↗
- Customer stories page positions the product for growth-stage B2B teams (15 October 2026)goodwork.com ↗
Is GoodWork legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Dec 30, 2003 (22 years ago)Registry record (RDAP), registrar GoDaddy.com, LLC, looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Dec 1, 2026Seen in our own connection to the site on Oct 21, 2026
- Last checked
- Oct 21, 2026The site answered
- On the market since
- 2021The vendor's own material, read by us
- Operated by
- GoodWork, United StatesOur research, card verified Oct 15, 2026
Pros & cons of GoodWork
GoodWork's pitch is replacing scattered spreadsheet-based account scoring with continuous, automated monitoring of a company's own CRM data, aimed at teams with hundreds to thousands of customers rather than a handful of key accounts. Entry pricing starts at $995/month, which puts it out of reach for early-stage teams still validating their ideal customer profile.
Pros
- Enriches contacts with 40+ data fields directly from a company's own CRM
- Continuously monitors for expansion, churn, and buyer-movement signals rather than a one-time scoring snapshot
- Pricing scales from Core to Premium by seats, contact volume, and workflow depth
Cons
- Entry price is $995/month, out of reach for small or early-stage teams
- Higher-value features like predictive briefs and custom workflows are reserved for the custom-quoted Premium tier
Best for
- Growth-stage B2B companies with hundreds to thousands of customers
- Revenue and marketing teams wanting continuous account scoring instead of periodic manual review
Not for
- Early-stage startups with a small customer base and no dedicated RevOps budget
- Teams wanting a low-cost, self-serve entry price
Watch out: Pricing combines a platform fee with per-contact credit consumption, so the effective monthly cost depends on how many contacts get processed.
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