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Apollo.io vs DataLane

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Apollo.io has one; DataLane prices on request
Public API
Apollo.io has one; not confirmed by us for DataLane
Higher Trust score
DataLane — 92 vs 79 for Apollo.io
Best fit
Apollo.io: Startups and SMB sales teams that need prospecting data plus sequences under one roof · DataLane: SDR teams selling to local and franchise businesses
Platforms
Apollo.io: Web, Chrome extension · DataLane: Web

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Apollo.ioB2B contact database with sequencing, dialling and agents that research accounts and book meetingsDataLaneMaps local businesses like restaurants and franchises into sales data SDR teams use to enrich CRM records and find new leads.

Side by side

FactApollo.ioDataLane
CategorySales Intelligence & EnrichmentSales Intelligence & Enrichment
Pricing modelFreemiumContact
Starts at$49/seat/mo—
Public APIYesNot confirmed
Trust score79 / 10092 / 100
PlatformsWeb, Chrome extension, APIWeb
CompanyZenLeads Inc. (Apollo.io)DataLane
Launched—2023
Last verifiedSep 6, 2026Oct 14, 2026

What our research says

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

  • Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
  • A real free plan for light use, with no card required
  • MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
  • Agents trained on your ICP and playbooks handle list building and first drafts

Cons

  • Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
  • Data accuracy varies by region and seniority, and bounces still eat sender reputation
  • Price cards on the pricing page load client-side; the annual discount is not stated
  • API access, SSO and advanced security are reserved for the Custom tier

DataLane

DataLane's pitch is depth on businesses that most sales data providers skip—single-location restaurants, franchisees, home-service operators—by pulling from inspection records, POS vendors and booking platforms rather than LinkedIn. The catch is that it's enterprise software sold through a pilot, with no visible price and no self-serve trial, so smaller teams can't just sign up and test it.

Pros

  • Sources go beyond LinkedIn into POS systems, booking platforms and health-inspection records
  • Built by a team with Meta, Uber and Microsoft backgrounds and backed by Amplify Partners
  • Covers vertical-specific data sets for restaurants, franchises, healthcare and home services

Cons

  • No public pricing or self-serve signup—enterprise sales process only
  • Coverage is US-focused local businesses, not a general B2B contact database

Which one fits

Choose Apollo.io if you need

  • Startups and SMB sales teams that need prospecting data plus sequences under one roof
  • Reps who work from Gmail, a CRM or Claude and want the database reachable from there
  • Teams that want agents to research accounts and draft outreach from their own playbook

Choose DataLane if you need

  • SDR teams selling to local and franchise businesses
  • RevOps teams enriching CRM records with owner-level data
  • Enterprise sales orgs running account-based outbound

Apollo.io vs DataLane: the questions people ask

Is Apollo.io cheaper than DataLane?

Apollo.io starts at $49/seat/mo; DataLane prices on request, so a quote is the only way to compare.

Does Apollo.io or DataLane have a free tier?

Apollo.io has a free tier; DataLane prices on request.

Which has a public API, Apollo.io or DataLane?

Apollo.io ships a public API, as of our last verification. A public API for DataLane is not confirmed by us — check its developer docs before you plan an integration.

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