Apollo.io vs Signado

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

• +Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
• +A real free plan for light use, with no card required
• +MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
• +Agents trained on your ICP and playbooks handle list building and first drafts

Cons

• −Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
• −Data accuracy varies by region and seniority, and bounces still eat sender reputation
• −Price cards on the pricing page load client-side; the annual discount is not stated
• −API access, SSO and advanced security are reserved for the Custom tier

Signado

Signado's angle is intent-based prospecting from LinkedIn activity rather than cold lists: it finds people already talking about a relevant topic and gives you their actual words to reference, which tends to land better than generic cold email. It still depends on how much relevant LinkedIn chatter exists in your niche, and per-lead credit costs add up for teams doing high-volume outreach.

Pros

• +Surfaces prospects based on what they've actually posted or commented, not a static purchased list
• +Finds and verifies contact emails alongside the LinkedIn context
• +Integrates with existing send tools such as Gmail, SMTP, Instantly and HeyReach instead of forcing its own sender

Cons

• −Credit-based pricing means cost scales directly with lead volume
• −Lead quality depends on how much relevant conversation is actually happening on LinkedIn in your niche
• −No public information confirming the company's country of operation

Is Apollo.io cheaper than Signado?

They charge in different units, so there is no like-for-like answer: Apollo.io starts at $49/seat/mo, Signado at $29/mo. Entry price is the lowest paid plan as we last verified it.

Does Apollo.io or Signado have a free tier?

Apollo.io has a free tier; Signado has paid plans only.

Which has a public API, Apollo.io or Signado?

Apollo.io ships a public API, as of our last verification. A public API for Signado is not confirmed by us — check its developer docs before you plan an integration.