Apollo.io vs Outify

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

• +Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
• +A real free plan for light use, with no card required
• +MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
• +Agents trained on your ICP and playbooks handle list building and first drafts

Cons

• −Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
• −Data accuracy varies by region and seniority, and bounces still eat sender reputation
• −Price cards on the pricing page load client-side; the annual discount is not stated
• −API access, SSO and advanced security are reserved for the Custom tier

Outify

Outify is built for the specific problem of knowing when to reach a lead rather than just who to reach, useful if your team already has a lead list and is tired of blind cadences. It doesn't send outreach for you, so it adds a monitoring layer on top of tools you still need for the actual email or LinkedIn message.

Pros

• +Explains the reasoning behind each alert instead of just a numeric score
• +Monitors leads you upload or ones it finds, not just a static list
• +Keeps the rep in control of the actual outreach message and channel
• +Five tiers scale from solo founders to large revenue teams

Cons

• −No published free tier, you commit to at least $59/month to try it
• −Doesn't send messages itself, so it's an addition to your stack, not a replacement
• −Value depends entirely on how good the underlying signal detection is, which we couldn't test hands-on

Is Apollo.io cheaper than Outify?

They charge in different units, so there is no like-for-like answer: Apollo.io starts at $49/seat/mo, Outify at $59/mo. Entry price is the lowest paid plan as we last verified it.

Does Apollo.io or Outify have a free tier?

Apollo.io has a free tier; Outify has paid plans only.

Which has a public API, Apollo.io or Outify?

Apollo.io ships a public API, as of our last verification. A public API for Outify is not confirmed by us — check its developer docs before you plan an integration.