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Apollo.io vs Kuration

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
Apollo.io from $49/seat/mo, Kuration from $49/mo — different billing units, so no direct winner
Free plan
Both have one
Public API
Both have one
Higher Trust score
Apollo.io — 79 vs 74 for Kuration
Best fit
Apollo.io: Startups and SMB sales teams that need prospecting data plus sequences under one roof · Kuration: Building niche prospect lists based on specific criteria beyond firmographics

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Apollo.ioB2B contact database with sequencing, dialling and agents that research accounts and book meetingsKurationBuilds custom B2B prospect lists by searching 200+ live sources, then enriches them with verified contacts.

Side by side

FactApollo.ioKuration
CategorySales Intelligence & EnrichmentLead Generation & Prospecting
Pricing modelFreemiumFreemium
Starts at$49/seat/mo$49/mo
Public APIYesYes
Trust score79 / 10074 / 100
PlatformsWeb, Chrome extension, APIWeb, API
CompanyZenLeads Inc. (Apollo.io)Kuration AI
Last verifiedSep 6, 2026Oct 15, 2026

What our research says

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

  • Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
  • A real free plan for light use, with no card required
  • MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
  • Agents trained on your ICP and playbooks handle list building and first drafts

Cons

  • Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
  • Data accuracy varies by region and seniority, and bounces still eat sender reputation
  • Price cards on the pricing page load client-side; the annual discount is not stated
  • API access, SSO and advanced security are reserved for the Custom tier

Kuration

Kuration's pitch is searching live, varied sources, event pages, registries, Maps listings, rather than one static contact database, which can surface prospects that standard sales-intelligence tools miss. Credit-based pricing means cost scales directly with list size, so large campaigns need one of the higher tiers.

Pros

  • Searches 200+ live sources rather than one static database
  • Documented REST API, webhooks, and an MCP server for agent tools
  • Native integrations with major CRMs and outreach platforms

Cons

  • Credit-based pricing scales quickly for large lists
  • Multi-office structure (Hong Kong, New York, Abu Dhabi) means no single clear jurisdiction
  • Free tier capped at 25 rows

Which one fits

Choose Apollo.io if you need

  • Startups and SMB sales teams that need prospecting data plus sequences under one roof
  • Reps who work from Gmail, a CRM or Claude and want the database reachable from there
  • Teams that want agents to research accounts and draft outreach from their own playbook

Choose Kuration if you need

  • Building niche prospect lists based on specific criteria beyond firmographics
  • Teams that want CRM and outreach-tool integrations out of the box
  • Developers wanting API or MCP access to prospecting data

Apollo.io vs Kuration: the questions people ask

Is Apollo.io cheaper than Kuration?

They charge in different units, so there is no like-for-like answer: Apollo.io starts at $49/seat/mo, Kuration at $49/mo. Entry price is the lowest paid plan as we last verified it.

Does Apollo.io or Kuration have a free tier?

Both: Apollo.io has a free tier, and Kuration has a free tier.

Which has a public API, Apollo.io or Kuration?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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