Verified Oct 15, 2026

Durable

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Website Builders1Write a reviewCanadaEffect69/ 100

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Generates a service-business site, then sells the CRM around it

website builder small business landing pagescopy generationcrmFreemium · from $22/mo

Listed on EffectHub · Aug 16, 2026

Web

Screenshot of the Durable website — durable.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Freemium
Paid options from: $22/mo
Billing: Monthly

Free covers a durable.site subdomain, a CRM capped at ten customers and 300 AI credits in total. Launch is $22/month on annual billing or $25 month-to-month and adds a custom domain (registration credit up to $20), an uncapped CRM and 1,000 AI credits a month. Grow is $41/month annual or $49 month-to-month with a $40 domain credit and 5,000 AI credits a month. Annual billing saves 15 percent. No API on any tier.

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Overview

About Durable

Durable produces a working business site with copy and stock imagery from a one-line description of the trade, hosted on a free subdomain until a custom domain is attached. Around the site it now stacks most of what a one-person service business bills for: a CRM that captures contact-form leads, bookings customers make from the site, built-in payments, a reviews tool, an SEO and GEO panel for visibility on Google and ChatGPT, and an assistant that drafts marketing copy, social posts, logos and pricing. Metering has moved to AI credits that the assistant and the image studio share. The target customer is still the plumber or groomer who has a phone number and a Facebook page and no site at all.

Platforms: Web
API: Not confirmed
Last verified: Oct 15, 2026

Verified sources

Free $0 with a durable.site subdomain, up to 10 customers and 300 AI credits in total; Launch $25/m on the card and $22/m in the comparison table with a yearly toggle marked Save 15%, custom domain credit up to $20, unlimited customers, 1,000 AI credits a month; Grow $49/m or $41/m with a $40 domain credit and 5,000 AI credits a month; no API on any plan (15 October 2026)durable.com ↗
AI website builder with industry templates, CRM, bookings, built-in payments, reviews, SEO and GEO panel, AI image studio, blog, logo, business-name and brand generators, and an assistant for copy, social posts and pricing; Launch listed from $25/mo (15 October 2026)durable.com ↗
Founded by James Clift, based in Vancouver, Canada; $14M Series A led by Spark Capital in December 2023, over $20M raised; six million websites built in the builder's first yeartechcrunch.com ↗

Fact check

Is Durable legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Oct 13, 1995 (31 years ago)Registry record (RDAP), registrar Cloudflare, Inc., looked up Sep 6, 2026
TLS certificate: Issued by Google Trust Services, valid until Dec 14, 2026Seen in our own connection to the site on Oct 15, 2026
Last checked: Oct 15, 2026The site answered
Operated by: Durable, CanadaOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Durable

high confidence

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

The free tier is a genuinely usable live site, not a time-limited preview
Custom domain registration is included in the paid tiers rather than billed separately
The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

The free CRM stops at ten contacts, which any working business passes in a fortnight
Generated sites share a recognisable structure, so differentiation has to come from the copy
No API and no export path, so the site and the customer records live where they were made
Even Grow, the top self-serve tier, meters the assistant and image studio at 5,000 AI credits a month

Best for

Service businesses going from no website to a live one in an afternoon
Sole traders who want contacts, invoices and a booking link in the same subscription
Anyone who would otherwise pay an agency four figures for a five-section brochure site

Not for

Businesses that need a distinctive design or a bespoke layout
Anyone building a store, a booking engine with inventory, or anything with real application logic
Teams that want to script or export the site — there is no API

Watch out: The site is the hook and the CRM is the lock-in. Contacts, invoices and booking history accumulate inside Durable with no API to pull them out, so treat the decision as choosing a small-business platform rather than trying a page builder.

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