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Durable vs Repaint

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Durable starts at $22, Repaint at $20. Both have a free tier.

DurableGenerates a service-business site, then sells the CRM around itRepaintRebuilds an existing website from its URL through a chat interface, then hosts the result

Side by side

FactDurableRepaint
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumFreemium
Starts at$22 month$20 month
Public APINoNo
PlatformsWebWeb
CompanyDurableRepaint
Launched—2023
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

Repaint

Repaint's angle is starting from a real, existing website instead of a blank template, saving the step of retyping content that most builders make you enter from scratch. The free tier is genuinely usable for testing, but it carries Repaint's own branding and a subdomain, so anyone wanting a real domain has to pay.

Pros

  • Can import and rebuild from an existing live site, not just a blank prompt
  • Also imports from Wix, Squarespace, WordPress, Webflow and Framer
  • Y Combinator-backed with a named founding team
  • Free tier available for testing before paying

Cons

  • Free tier keeps Repaint branding and a Repaint subdomain
  • No API or code export mentioned
  • The site itself discloses no founder or background details beyond contact links

Which one fits

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose Repaint if you need

  • Businesses that want to rebuild an outdated existing site without starting over
  • Users who prefer describing changes in chat instead of a drag-and-drop editor

More comparisons

All Repaint alternatives →Browse all Website Builders →