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60sec.site vs Durable

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. 60sec.site starts at $9, Durable at $22. Both have a free tier.

60sec.siteGenerates a hosted landing page from a business descriptionDurableGenerates a service-business site, then sells the CRM around it

Side by side

Fact60sec.siteDurable
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumFreemium
Starts at$9 month$22 month
Public APINoNo
PlatformsWebWeb
CompanyMerchant Software Solutions LimitedDurable
Launched2023—
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

60sec.site

Good for validating an idea this afternoon: one prompt, one live page, $9/month with a custom domain included. It is not a builder you grow into — the ceiling is a handful of marketing pages and design control is thin.

Pros

  • custom domain is included at the $9 entry tier, which many rivals gate higher
  • the MCP server lets you build and publish from Claude or Cursor without leaving the chat
  • free subdomain publishing needs no card
  • AI blog writer is bundled rather than sold as a separate subscription

Cons

  • Starter allows exactly one site and three AI articles a month
  • output reads and looks templated — sensible defaults, little differentiation
  • no developer API, only the MCP integration
  • hosting sits with a small two-founder UK company

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

Which one fits

Choose 60sec.site if you need

  • founders testing demand before building the actual product
  • freelancers spinning up client landing pages between calls
  • link-in-bio and single-product pages that still need a real domain

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

More comparisons

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