60sec.site vs Durable

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan: 60sec.site — $9/mo vs $22/mo for Durable
Free plan: Both have one
Higher Trust score: Durable — 94 vs 89 for 60sec.site
Best fit: 60sec.site: founders testing demand before building the actual product · Durable: Service businesses going from no website to a live one in an afternoon
Status: Both up at our last check — 60sec.site Oct 16, 2026, Durable Oct 15, 2026

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

60sec.siteGenerates a hosted landing page from a business description

DurableGenerates a service-business site, then sells the CRM around it

Side by side

Fact	60sec.site	Durable
Category	Website Builders	Website Builders
Pricing model	Freemium	Freemium
Starts at	$9/mo	$22/mo
Trust score	89 / 100	94 / 100
Platforms	Web	Web
Company	Merchant Software Solutions Limited	Durable
Launched	2023	—
Last verified	Oct 16, 2026	Oct 15, 2026

What our research says

60sec.site

Good for validating an idea this afternoon: one prompt, one live page, $9/month with a custom domain included. It is not a builder you grow into — the ceiling is a handful of marketing pages and design control is thin.

Pros

custom domain is included at the $9 entry tier, which many rivals gate higher
the MCP server lets you build and publish from Claude or Cursor without leaving the chat
free subdomain publishing needs no card
AI blog writer is bundled rather than sold as a separate subscription

Cons

Starter allows exactly one site and three AI articles a month
output reads and looks templated — sensible defaults, little differentiation
no developer API, only the MCP integration
hosting sits with a small two-founder UK company

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

The free tier is a genuinely usable live site, not a time-limited preview
Custom domain registration is included in the paid tiers rather than billed separately
The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

The free CRM stops at ten contacts, which any working business passes in a fortnight
Generated sites share a recognisable structure, so differentiation has to come from the copy
No API and no export path, so the site and the customer records live where they were made
Even Grow, the top self-serve tier, meters the assistant and image studio at 5,000 AI credits a month

Which one fits

Choose 60sec.site if you need

founders testing demand before building the actual product
freelancers spinning up client landing pages between calls
link-in-bio and single-product pages that still need a real domain

Choose Durable if you need

Service businesses going from no website to a live one in an afternoon
Sole traders who want contacts, invoices and a booking link in the same subscription
Anyone who would otherwise pay an agency four figures for a five-section brochure site