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Durable vs Wowable AI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Durable starts at $22, Wowable AI at $8. Both have a free tier.

DurableGenerates a service-business site, then sells the CRM around itWowable AITurns an existing Google Maps, Instagram, or TripAdvisor listing into a ready-made small-business website.

Side by side

FactDurableWowable AI
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumFreemium
Starts at$22 month$8 month
Public APINoNo
PlatformsWebWeb
CompanyDurableWowable
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

Wowable AI

Wowable's idea, building a site out of reviews and profiles a business already has rather than blank-page AI copy, is a genuinely different starting point from most website builders. Because the vendor's own site blocked automated access during this review, the pricing and company details here come from third-party listings rather than a direct check, so they should be confirmed before relying on them. It looks built for small local businesses rather than complex, multi-feature sites.

Pros

  • Builds from existing reviews, listings, and social content instead of a blank template
  • No design or writing skills required to produce a first draft site
  • Free tier available before any payment, per third-party listings

Cons

  • Vendor's own site blocked automated access, so key details are secondhand here
  • Third-party sources describe limited customization for complex or large sites

Which one fits

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose Wowable AI if you need

  • Local businesses that already have reviews, photos, or social profiles to draw from
  • Owners who want a fast site without writing new marketing copy
  • Users comfortable trying a free tier before a small monthly upgrade

More comparisons

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