Durable vs Wowable AI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan: Wowable AI — $11/mo vs $22/mo for Durable
Free plan: Only Durable (Wowable AI has paid plans only)
Higher Trust score: Durable — 94 vs 75 for Wowable AI
Best fit: Durable: Service businesses going from no website to a live one in an afternoon · Wowable AI: Local businesses that already have reviews, photos, or social profiles to draw from
Status: Both up at our last check — Durable Oct 15, 2026, Wowable AI Oct 14, 2026

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

DurableGenerates a service-business site, then sells the CRM around it

Wowable AITurns an existing Google Maps, Instagram, or TripAdvisor listing into a ready-made small-business website.

Side by side

Fact	Durable	Wowable AI
Category	Website Builders	Website Builders
Pricing model	Freemium	Paid
Starts at	$22/mo	$11/mo
Trust score	94 / 100	75 / 100
Platforms	Web	Web
Company	Durable	Wowable
Last verified	Oct 15, 2026	Oct 14, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

The free tier is a genuinely usable live site, not a time-limited preview
Custom domain registration is included in the paid tiers rather than billed separately
The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

The free CRM stops at ten contacts, which any working business passes in a fortnight
Generated sites share a recognisable structure, so differentiation has to come from the copy
No API and no export path, so the site and the customer records live where they were made
Even Grow, the top self-serve tier, meters the assistant and image studio at 5,000 AI credits a month

Wowable AI

Wowable's idea, building a site out of reviews and profiles a business already has rather than blank-page AI copy, is a different starting point from most website builders, and $11 a month for up to three sites is cheap. The trade-off is that the site exists only while you pay: cancel and it goes offline, and only the Agency plan exports code. It suits small local businesses, not complex multi-feature sites.

Pros

Builds from Google Maps, TripAdvisor, social profiles or screenshots instead of a blank template
No design or writing skills required to produce a first draft site
Low entry price of $11 a month for up to three sites with a custom domain
Cookie-free visitor analytics with lead capture on paid plans

Cons

No free plan; the site is published only while a subscription is active
Code export is limited to the Agency plan
The terms name no legal entity or country behind the service

Which one fits

Choose Durable if you need

Service businesses going from no website to a live one in an afternoon
Sole traders who want contacts, invoices and a booking link in the same subscription
Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose Wowable AI if you need

Local businesses that already have reviews, photos, or social profiles to draw from
Owners who want a fast site without writing new marketing copy
Freelancers building simple sites for several local clients on the Agency plan