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Durable vs HeyBoss AI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Durable starts at $22, HeyBoss AI at $25. Only Durable has a free tier.

DurableGenerates a service-business site, then sells the CRM around itHeyBoss AIPrompt-built websites and stores that ship with hosting, SEO, CRM and email already attached

Side by side

FactDurableHeyBoss AI
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumPaid
Starts at$22 month$25 month
Public APINoNo
PlatformsWebWeb
CompanyDurableHeyBoss AI
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

HeyBoss AI

Aimed squarely at owners who would otherwise pay an agency: describe the business and it produces a responsive site with the surrounding plumbing already wired. Bundling CRM, email and SEO into one bill is the real difference against generic app generators. Two things to weigh: the build is charged in credits before you know the final shape, and the AI-CEO framing leaves little published detail about who supports you when something breaks.

Pros

  • Builds websites, stores, landing pages and small apps from prompts
  • Hosting, SEO, CRM and email marketing included in the monthly plan
  • Output is responsive on mobile, tablet and desktop by default
  • Domain purchase or connection handled in-product
  • Named San Francisco founder and disclosed investors

Cons

  • Build cost is charged in credits and quoted as a range, not a fixed price
  • Monthly cost spans $25 to $99 with no public tier breakdown
  • No stated code export or repository access
  • The 'AI CEO' positioning leaves human support arrangements undocumented

Which one fits

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose HeyBoss AI if you need

  • small businesses with no site and no developer
  • founders who need a store live in a day
  • people who want hosting, CRM and email on one bill

More comparisons

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