Skip to content
effecthub

Durable vs SimplePath

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Durable starts at $22, SimplePath at $9.99. Only Durable has a free tier.

DurableGenerates a service-business site, then sells the CRM around itSimplePathAI website builder that writes, designs, and publishes a small-business site from a plain-English description.

Side by side

FactDurableSimplePath
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumPaid
Starts at$22 month$9.99 month
Public APINoNo
PlatformsWebWeb
CompanyDurableSimplePath
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

SimplePath

SimplePath fits an owner who wants a working site online today without touching a page builder, trading design control for speed. The output leans templated rather than bespoke, and the paid tiers are inexpensive but still recurring hosting costs on top of whatever the business already pays for a domain.

Pros

  • generates a full site including copy and layout from a text description
  • offers in-person setup help, not just self-serve software
  • includes hosting, analytics, and Search Console submission in the base price

Cons

  • design flexibility is limited compared to a manual builder
  • member sign-in and database features require the higher Grow tier
  • in-person help is only practical for customers near Georgia, USA

Which one fits

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose SimplePath if you need

  • local-service businesses needing a site fast
  • owners who don't want to learn a page builder
  • businesses wanting bundled hosting and basic SEO

More comparisons

Browse all Website Builders →