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B12 vs Durable

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Durable — $22/mo vs $24/mo for B12
Free plan
Both have one
Best fit
B12: Solo professionals and small service firms needing a site plus client intake in one place · Durable: Service businesses going from no website to a live one in an afternoon
Trust score
About even — B12 96, Durable 94
Status
Both up at our last check (Oct 15, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

B12Describe a business and get a working site to edit by chat, with client intake, contracts and email marketing on the upper plan.DurableGenerates a service-business site, then sells the CRM around it

Side by side

FactB12Durable
CategoryWebsite BuildersWebsite Builders
Pricing modelFreemiumFreemium
Starts at$24/mo$22/mo
Trust score96 / 10094 / 100
PlatformsWebWeb
CompanyUnlimited Labs Inc.Durable
Launched2016—
Last verifiedOct 15, 2026Oct 15, 2026

What our research says

B12

B12 is a site builder with a starter back office attached: the generated site is the front door, and on the $78 plan intake forms, contracts, e-signature and email marketing are what you are really paying for. The Website plan has dropped to $24 a month, which puts a custom-domain AI site in line with general-purpose builders, but the client tools sit only on the upper tier. The $1 offer covers the first seven days, after which the plan renews at the full monthly rate.

Pros

  • Generates a full first-draft site from a plain description, then edits by chat
  • Website + Client Engagement bundles intake, contact manager, contracts with e-signature and email marketing
  • Free tier publishes a real site on a B12 subdomain with no card
  • Custom domain included free for the first year on paid plans

Cons

  • Client intake, contracts and email marketing are only on the $78 plan, not the $24 one
  • AI credits are capped per plan - 30 a month on free, 100 on Website, 300 on Client Engagement
  • Launched projects are capped at 10 or 30 depending on tier
  • Done-for-you plans carry an unitemised setup fee and block downgrades

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Even Grow, the top self-serve tier, meters the assistant and image studio at 5,000 AI credits a month

Which one fits

Choose B12 if you need

  • Solo professionals and small service firms needing a site plus client intake in one place
  • Anyone who wants contracts and e-signature attached to their website rather than bought separately
  • Getting a credible first draft online without a designer

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

B12 vs Durable: the questions people ask

Is B12 cheaper than Durable?

On published entry prices, Durable starts lower — $22/mo against $24/mo for B12. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does B12 or Durable have a free tier?

Both: B12 has a free tier, and Durable has a free tier.

More comparisons

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