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Durable vs Sitekick

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Durable starts at $22, Sitekick at $20. Only Durable has a free tier.

DurableGenerates a service-business site, then sells the CRM around itSitekickGenerates hosted landing pages and small sites from a description

Side by side

FactDurableSitekick
CategoryWebsite BuildersLanding Pages & CRO
Pricing modelFreemiumPaid
Starts at$22 month$20 month
Public APINoNo
PlatformsWebWeb
CompanyDurableSitekick AI
Launched—2022
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Grow caps image generation at 500 a month despite being the top self-serve tier

Sitekick

A 2022-vintage AI page builder now competing against Framer, Lovable and Wix's own AI, and its search interest has fallen roughly 94% from the 2023 peak. Only worth $20/month if you specifically want hosting, copy and imagery on one bill and genuinely will not open a builder yourself.

Pros

  • Copy, layout and images are generated together rather than as three separate chores
  • Hosting is bundled, so there is no separate deploy or DNS step
  • Export is offered, so pages are not permanently locked to the platform
  • Annual billing brings the entry tier down to roughly $12/month equivalent

Cons

  • No free tier at all; the 7-day trial is the only way to evaluate it
  • Site-count caps bite quickly, with just one site on the $20 plan
  • Reviewers repeatedly report slow support and awkward subscription cancellation
  • The category has been overrun since 2022 by Framer AI, Lovable and Wix ADI

Which one fits

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

Choose Sitekick if you need

  • Solo founders who need one landing page live the same day
  • Non-designers who also need the copy written for them
  • Agencies spinning up disposable campaign pages

More comparisons

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