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10Web vs Durable

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
10Web — $10/mo vs $22/mo for Durable
Free plan
Only Durable (10Web has paid plans only)
Public API
10Web has one; not confirmed by us for Durable
Best fit
10Web: Agencies producing small-business marketing sites at volume · Durable: Service businesses going from no website to a live one in an afternoon
Trust score
About even — 10Web 96, Durable 94

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

Fact10WebDurable
CategoryWebsite BuildersWebsite Builders
Pricing modelPaidFreemium
Starts at$10/mo$22/mo
Public APIYesNot confirmed
Trust score96 / 10094 / 100
PlatformsWeb, APIWeb
CompanyTenWebDurable
Launched2017—
Last verifiedOct 22, 2026Oct 15, 2026

What our research says

10Web

Pick 10Web when you want AI-generated sites you can hand to a client on real WordPress rather than a proprietary editor you can never leave. If you are building a web application rather than a marketing site, this is the wrong shape of tool.

Pros

  • Output is portable WordPress, so there is no proprietary page format to migrate off later
  • Hosting, CDN, SSL and backups arrive on the same bill as the builder
  • Agency tiers push the per-site cost down sharply at volume
  • Public builder API with a JavaScript SDK for embedding site generation into your own product

Cons

  • AI credits are metered per plan and regenerating pages consumes them quickly
  • Monthly visitor caps on the lower tiers are low for anything that gets real traffic
  • The entry plan covers a single website only
  • API pricing is quote-only, so there is no way to budget without a sales call

Durable

Aimed squarely at trades and local services that have never had a website, and honest about it — the generated site is a competent one-page brochure, not a design. The reason to pay is the CRM, invoicing and booking bolted around it; judged purely as a page builder it loses to the free tiers of the general-purpose tools.

Pros

  • The free tier is a genuinely usable live site, not a time-limited preview
  • Custom domain registration is included in the paid tiers rather than billed separately
  • The 15% annual discount means month-to-month is not punitively priced, unlike most tools here
  • CRM, invoicing and scheduling in the same subscription remove two or three other bills

Cons

  • The free CRM stops at ten contacts, which any working business passes in a fortnight
  • Generated sites share a recognisable structure, so differentiation has to come from the copy
  • No API and no export path, so the site and the customer records live where they were made
  • Even Grow, the top self-serve tier, meters the assistant and image studio at 5,000 AI credits a month

Which one fits

Choose 10Web if you need

  • Agencies producing small-business marketing sites at volume
  • Moving an existing WordPress site onto managed hosting with an AI redesign
  • Resellers who need a branded, white-label client dashboard

Choose Durable if you need

  • Service businesses going from no website to a live one in an afternoon
  • Sole traders who want contacts, invoices and a booking link in the same subscription
  • Anyone who would otherwise pay an agency four figures for a five-section brochure site

10Web vs Durable: the questions people ask

Is 10Web cheaper than Durable?

On published entry prices, 10Web starts lower — $10/mo against $22/mo for Durable. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does 10Web or Durable have a free tier?

Durable has a free tier; 10Web has paid plans only.

Which has a public API, 10Web or Durable?

10Web ships a public API, as of our last verification. A public API for Durable is not confirmed by us — check its developer docs before you plan an integration.

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