Verified Oct 24, 2026

Attio

Active

CRM Platforms1Write a reviewUnited KingdomEffect71/ 100

Use tool

Post on X Share on LinkedIn

CRM with AI search, call recording and natural-language workflow building baked into the data model.

crmcall intelligencemcp sales automationFreemium · from $44/seat/mo

Listed on EffectHub · Aug 23, 2026

Web · API · iOS · Android · Chrome extension

Screenshot of the Attio website — attio.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Freemium
Paid options from: $44/seat/mo
Billing: Per seat, monthly

Free covers up to 3 seats with 100 AI credits per user a month. Plus is $44 per user per month ($35 billed annually, up to 10 seats), Pro $99 ($79 annually, unlimited seats), Enterprise is a custom annual quote; the page shows euros or pounds by visitor location, and the USD figures are from the vendor's USD pricing view.

Use tool ↗

Overview

About Attio

Attio is a CRM built on flexible objects and lists rather than fixed lead and deal records, with an AI layer that reads from that same data model. Ask Attio searches, updates and creates records from a chat prompt and can research a company on the web; Call Intelligence records and transcribes meetings and pulls out structured insights. Workflows, sequences and custom agents automate follow-up work, all metered against a shared pool of credits. An API, an App SDK and an MCP server let outside agents in Claude or ChatGPT read and act on customer data, and there are iOS and Android apps plus a Gmail extension.

Platforms: Web · API · iOS · Android · Chrome extension
API: Yes
Last verified: Oct 24, 2026

Verified sources

USD pricing view lists Free $0 (up to 3 seats), Plus $44 per user per month or $35 billed annually (up to 10 seats), Pro $99 or $79 annually (unlimited seats), Enterprise custom and billed annually (15 October 2026)attio.com ↗
Credits shared across AI and workflows: 100/500/1,000/2,500 seat credits per user a month by tier; API, App SDK and MCP server listed in the plan comparison; Pro highlights include Call Intelligence and sequences (15 October 2026)attio.com ↗
Contracting entity is Attio Limited, incorporated in England and Wales (London); US customers accepting terms from 5 November 2025 contract with Attio Inc., Delaware (15 October 2026)attio.com ↗
Site footer links an iOS app, an Android app and a Gmail extension (15 October 2026)attio.com ↗

Fact check

Is Attio legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Apr 17, 2012 (14 years ago)Registry record (RDAP), registrar Cloudflare, Inc., looked up Sep 6, 2026
TLS certificate: Issued by Google Trust Services, valid until Nov 15, 2026Seen in our own connection to the site on Oct 24, 2026
Last checked: Oct 24, 2026The site answered
Operated by: Attio Limited, United KingdomOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Attio

high confidence

Attio is the CRM to look at when your sales motion does not fit HubSpot's shape — the object model bends, and the AI features read from that model rather than being bolted on. Call Intelligence and unlimited seats only arrive at the Pro tier, which is where the price starts to bite. The MCP server is the genuinely differentiating piece if your team already works through Claude or ChatGPT.