Attio vs Lightfield

Attio

Attio is the CRM to look at when your sales motion does not fit HubSpot's shape — the object model bends, and the AI features read from that model rather than being bolted on. Call Intelligence and unlimited seats only arrive at the Pro tier, which is where the price starts to bite. The MCP server is the genuinely differentiating piece if your team already works through Claude or ChatGPT.

Pros

• +Free tier covers three seats with contact syncing and enrichment
• +Call Intelligence records, transcribes and logs calls natively on Pro
• +Workflows can be described in natural language instead of hand-built
• +Official MCP integration exposes CRM data to Claude and ChatGPT

Cons

• −Call Intelligence, sequences and permission controls are Pro-only
• −Plus caps at 10 seats, forcing a jump to Pro as the team grows
• −Per-seat pricing at the Pro tier is expensive for wide rollouts
• −Enterprise is annual-billed and custom-quoted

Lightfield

Lightfield tries to remove the part of CRM use that reps hate — manual data entry — by generating pipeline context from calls, emails, and meetings automatically instead of relying on someone to log it. The pricing is unusually structured: a genuinely self-serve, pay-as-you-go Starter tier sits next to two much larger tiers that require a sales call, suggesting the self-serve tier is meant as a trial funnel into an enterprise sale rather than a permanent home for small teams. Whether the auto-generated pipeline data is accurate enough to trust isn't something that can be judged from the marketing site alone.

Pros

• +Builds pipeline and account context automatically from calls, emails, and meetings instead of manual entry
• +Genuinely self-serve Starter tier with 5,000 free credits before any payment
• +Includes call recording and summarization plus personalized outbound email drafting in the same product

Cons

• −Real pricing beyond the free credits is usage-based at $0.04/credit rather than a flat, predictable monthly fee
• −Pro and Growth tiers require a sales call — there's no visible self-serve path once you outgrow Starter

Is Attio cheaper than Lightfield?

They charge in different units, so there is no like-for-like answer: Attio starts at $44/seat/mo, Lightfield at $0.04/credit. Entry price is the lowest paid plan as we last verified it.

Does Attio or Lightfield have a free tier?

Both: Attio has a free tier, and Lightfield has a free tier.

Which has a public API, Attio or Lightfield?

Attio ships a public API, as of our last verification. A public API for Lightfield is not confirmed by us — check its developer docs before you plan an integration.