Verified Oct 16, 2026

Luma Agents

Active

Text-to-Video Generators1Write a reviewUnited StatesEffect71/ 100

Luma's creative workspace where an agent generates and edits video, images and audio with Ray and third-party models on one canvas

text to video image to videokeyframescamera controlPaid · from $25/mo

Listed on EffectHub · Aug 16, 2026

InputsTOutputsWeb · API

Screenshot of the Luma Agents website — lumalabs.ai as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model: Paid
Paid options from: $25/mo
Billing: Monthly

Plus is $30/month or $25/month billed yearly ($300) for 10,000 credits; Pro $90 or $75/month yearly ($900) for 40,000 credits and 4x agent usage; Ultra $300 or $250/month yearly ($3,000) for 150,000 credits and 15x. Team and Enterprise by sales. Unused credits expire each cycle; 1080p Ray3.14 text-to-video costs 80 credits a second. No free plan is listed on the pricing page despite 'Try for free' buttons. The API bills per generation: Ray3.2 five-second clips $0.15 at 540p, $0.30 at 720p, $1.20 at 1080p; Uni-1.1 images from $0.0404.

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Overview

About Luma Agents

Luma Agents is what Luma now sells where Dream Machine used to be: a web workspace on an infinite canvas where a central agent reads a brief, picks a model and generates or edits video, images, audio and text, keeping characters and brand assets consistent across variations. Its own models are Ray3.2 and Ray3.14 for video and Uni-1 for images, and the same canvas routes to third-party models such as Veo 3.1, Kling 3.0, Seedance 2.0, GPT Image 2 and ElevenLabs voices. Video tools cover animating stills, camera motion, frame-to-frame transitions, extending, restyling and reframing; audio covers speech, sound effects, music and lip sync. Individual plans run from $30 a month for 10,000 credits, with Team and Enterprise by sales; developers get Ray3.2 and Uni-1.1 through a pay-per-generation API. Luma AI, Inc. is based in Palo Alto, California.

Platforms: Web · API
API: Yes
Last verified: Oct 16, 2026

Verified sources

Pricing page: Plus $30/month or $25/month billed yearly for 10,000 credits, Pro $90 or $75 for 40,000, Ultra $300 or $250 for 150,000; Team and Enterprise by sales; no free plan listed; Ray3.14 1080p text-to-video 80 credits a second; credits expire each cycle (15 October 2026)lumalabs.ai ↗
The former Dream Machine URL redirects to the app page titled 'Creative agents for creative professionals'; the FAQ calls the product Luma Agents, a canvas workspace routing to Ray3.2, Ray3.14, Uni-1 and third-party models including Veo 3.1, Kling 3.0, Seedance 2.0 and ElevenLabs (15 October 2026)lumalabs.ai ↗
API page: Ray3.2 text/image-to-video five seconds $0.15 at 540p, $0.30 at 720p, $1.20 at 1080p; Uni-1.1 text-to-image $0.0404 per 2048px image; Scale plan with dedicated capacity by sales (15 October 2026)lumalabs.ai ↗
Terms of service: Luma AI, Inc., 715 Alma Street, Palo Alto, CA 94301, governed by California law (15 October 2026)lumalabs.ai ↗

Fact check

Is Luma Agents legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered: Jun 19, 2021 (5 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 15, 2026
TLS certificate: Issued by Let's Encrypt, valid until Nov 20, 2026Seen in our own connection to the site on Oct 16, 2026
Last checked: Oct 16, 2026The site answered
Operated by: Luma AI, Inc., United StatesOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of Luma Agents

medium confidence

Luma has folded Dream Machine into Luma Agents, a canvas where one agent dispatches work to its own Ray and Uni models and to rivals' models, so you are buying a workflow more than a model. That suits teams producing campaign variations across formats, less so someone who just wants the best text-to-video clip, where credits per second add up fast at 1080p. The API is the cleaner buy for developers: per-generation prices, no subscription.

Pros

Own video models (Ray3.2, Ray3.14) and image model (Uni-1) plus third-party models in one workspace
Consistency tools for characters and brand assets across variations
API with published per-generation prices from $0.15 for a 540p five-second clip and no commitment on the Build plan
Audio generation, lip sync, transcription and captions built into the same canvas

Cons

No free plan listed on the pricing page, and the cheapest plan is $30 a month
Credits expire at the end of each month, and 1080p video costs 80 credits a second
The Dream Machine name and the iOS app have disappeared from the site, so older guides no longer match
The API's provisioned-throughput minimum is stated inconsistently (4 versus 8 units)

Best for

Creative teams producing many on-brand variations of video, image and audio from one brief
Agencies that want Ray, Veo, Kling and Seedance behind a single canvas and one bill
Developers who want Ray3.2 video and Uni-1.1 images through a pay-per-generation API

Not for

Hobbyists looking for a free tier with stated limits
Users who want a mobile-first app, which the current site no longer advertises

Watch out: This is the product formerly sold as Dream Machine: credits expire monthly and 1080p generations burn 80 credits a second, so the 10,000-credit Plus plan is roughly two minutes of 1080p video.

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