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Turns scripts, articles and recordings into captioned edited videos
Pictory assembles short videos from written or recorded source material — a script, an article URL, a PDF, a slide deck or a long recording — matching lines to stock footage and layering on captions and synthetic narration. Editing is done by changing the text rather than dragging a timeline, and brand kits, ElevenLabs voices and auto-translation live in the same workspace. A separately priced video API produces the same output programmatically for teams generating at volume.
Starter is $25/month on annual billing or $29 month-to-month; plans meter video minutes, AI credits and storage, and the video API is sold separately from $79/month billed annually.
Use tool ↗Right choice if you already have written or recorded material and need a steady stream of captioned marketing clips. It is a text-to-video assembler built on stock footage, not a generative film tool, so judge it on speed and captions rather than originality of imagery.
Watch out: Annual plans hand over the whole year's video minutes and AI credits at once, so one heavy launch month can leave the rest of the term dry.
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