Luma Agents
Luma has folded Dream Machine into Luma Agents, a canvas where one agent dispatches work to its own Ray and Uni models and to rivals' models, so you are buying a workflow more than a model. That suits teams producing campaign variations across formats, less so someone who just wants the best text-to-video clip, where credits per second add up fast at 1080p. The API is the cleaner buy for developers: per-generation prices, no subscription.
Pros
- Own video models (Ray3.2, Ray3.14) and image model (Uni-1) plus third-party models in one workspace
- Consistency tools for characters and brand assets across variations
- API with published per-generation prices from $0.15 for a 540p five-second clip and no commitment on the Build plan
- Audio generation, lip sync, transcription and captions built into the same canvas
Cons
- No free plan listed on the pricing page, and the cheapest plan is $30 a month
- Credits expire at the end of each month, and 1080p video costs 80 credits a second
- The Dream Machine name and the iOS app have disappeared from the site, so older guides no longer match
- The API's provisioned-throughput minimum is stated inconsistently (4 versus 8 units)