Fin vs MagicForm

Fin

Fin is the most mature of the per-resolution support agents, with three years of production use and the tooling, simulations, regression tests, QA, that teams need before letting an agent touch refunds. The $0.99-per-outcome model is attractive when deflection is high and unattractive when the agent resolves little, and the definition of an outcome is what you negotiate over. Running it on Zendesk or Salesforce avoids Intercom's seat fees but imposes a 50-outcome monthly floor; small support teams with a few hundred tickets a month should model both before signing.

Pros

• +Pays per resolved outcome rather than per seat, with a published $0.99 rate (15 October 2026)
• +Works on Intercom and on Salesforce, Zendesk, HubSpot and Freshdesk
• +Can act through Procedures, APIs, data connectors and MCP, not only answer
• +Simulation, regression testing, QA and observability tools before and after changes go live
• +14-day trial with unlimited outcomes and no card

Cons

• −Outcome definitions and the $9.99 qualification charge make the effective price harder to model than a seat fee
• −50-outcome monthly minimum when used with a third-party helpdesk
• −Operator, Copilot and Voice are separate charges on top of the per-outcome rate
• −Company rebrand from Intercom to Fin in 2026 means documentation and contracts still carry both names

MagicForm

A cheap way to put a lead-capturing chat widget on a small-business site, but the message caps bite fast: 500 messages a month is a slow week for a site with real traffic. Pick it for conversational lead capture, not for deflecting support tickets.

Pros

• +Entry price sits below most agent platforms with comparable setup effort
• +Email, webhook and Zapier handoff covers most small-business CRMs
• +White-label domains on Premium make it resellable by agencies
• +Setup is instruction-text plus an embed snippet, no build step

Cons

• −Message allowances are small relative to the price
• −No public developer API; integration is webhook-and-Zapier only
• −Small team with no published roadmap, so feature pace is hard to predict
• −Only unlimited messaging removes the cap, and that is the $399 tier

Is Fin cheaper than MagicForm?

They charge in different units, so there is no like-for-like answer: Fin starts at $0.99/request, MagicForm at $49/mo. Entry price is the lowest paid plan as we last verified it.

Which has a public API, Fin or MagicForm?

Fin ships a public API, as of our last verification. A public API for MagicForm is not confirmed by us — check its developer docs before you plan an integration.