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AssistLoop vs Fin

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
AssistLoop from $29/mo, Fin from $0.99/request — different billing units, so no direct winner
Free plan
Only AssistLoop (Fin has paid plans only)
Public API
Both have one
Higher Trust score
Fin — 96 vs 82 for AssistLoop
Best fit
AssistLoop: Businesses on WordPress, Framer, Bubble, Vercel, or WHMCS wanting a native plugin instead of a raw embed · Fin: Support teams with a large, well-maintained help centre where deflection can reach the levels the per-outcome price assumes

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

AssistLoopAI support agent that answers only from your own docs and site content, with human handoff and lead capture.FinSupport agent that resolves tickets over chat, email, voice and social from your help content and connected systems, billed per outcome.

Side by side

FactAssistLoopFin
CategoryAI Support ChatbotsAI Support Chatbots
Pricing modelFreemiumPaid
Starts at$29/mo$0.99/request
Public APIYesYes
Trust score82 / 10096 / 100
PlatformsWeb, iOS, Android, APIWeb, API, Slack app
CompanyAssistLoop, LLCIntercom, Inc.
Launched—2023
Last verifiedOct 15, 2026Oct 16, 2026

What our research says

AssistLoop

AssistLoop covers the standard support-bot feature set — scoped answers, human handoff, ticketing — and adds real platform breadth with named plugins for WordPress, Framer, Bubble, and more rather than a generic embed-only approach. The credit-based tiers mean cost scales directly with conversation volume, so a busy support inbox can outgrow the cheaper plans quickly.

Pros

  • Answers are scoped to owned content rather than the open internet
  • Named plugins for five platforms, not just a generic JavaScript embed
  • Public API with OAuth for custom integrations
  • Mobile apps exist for both iOS and Android, not just a web dashboard

Cons

  • Credit-based pricing means cost rises directly with conversation volume
  • Higher tiers (Pro, Business) get expensive quickly for growing support volume

Fin

Fin is the most mature of the per-resolution support agents, with three years of production use and the tooling, simulations, regression tests, QA, that teams need before letting an agent touch refunds. The $0.99-per-outcome model is attractive when deflection is high and unattractive when the agent resolves little, and the definition of an outcome is what you negotiate over. Running it on Zendesk or Salesforce avoids Intercom's seat fees but imposes a 50-outcome monthly floor; small support teams with a few hundred tickets a month should model both before signing.

Pros

  • Pays per resolved outcome rather than per seat, with a published $0.99 rate (15 October 2026)
  • Works on Intercom and on Salesforce, Zendesk, HubSpot and Freshdesk
  • Can act through Procedures, APIs, data connectors and MCP, not only answer
  • Simulation, regression testing, QA and observability tools before and after changes go live
  • 14-day trial with unlimited outcomes and no card

Cons

  • Outcome definitions and the $9.99 qualification charge make the effective price harder to model than a seat fee
  • 50-outcome monthly minimum when used with a third-party helpdesk
  • Operator, Copilot and Voice are separate charges on top of the per-outcome rate
  • Company rebrand from Intercom to Fin in 2026 means documentation and contracts still carry both names

Which one fits

Choose AssistLoop if you need

  • Businesses on WordPress, Framer, Bubble, Vercel, or WHMCS wanting a native plugin instead of a raw embed
  • Teams wanting lead capture and meeting booking bundled into the support bot itself

Choose Fin if you need

  • Support teams with a large, well-maintained help centre where deflection can reach the levels the per-outcome price assumes
  • Companies already on Intercom, or on Zendesk, Salesforce, HubSpot or Freshdesk that want an agent without switching helpdesk
  • Teams that need the agent to take actions, such as refunds or account changes, through APIs and MCP

AssistLoop vs Fin: the questions people ask

Is AssistLoop cheaper than Fin?

They charge in different units, so there is no like-for-like answer: AssistLoop starts at $29/mo, Fin at $0.99/request. Entry price is the lowest paid plan as we last verified it.

Does AssistLoop or Fin have a free tier?

AssistLoop has a free tier; Fin has paid plans only.

Which has a public API, AssistLoop or Fin?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

More comparisons

All Fin alternatives →Browse all AI Support Chatbots →