B12 vs Framer

B12

B12 is less a website builder than a starter back office for a small service business — the generated site is the front door, and intake forms, contracts, e-signature, invoicing and email marketing are what you are actually paying for. That bundle justifies $49 a month in a market where a bare site costs a fraction of it, but only if you use the rest. The $1 introductory rate makes the real number easy to miss.

Pros

• +Generates a full first-draft site from a plain description, then edits by chat
• +Bundles client intake, contact manager, contracts with e-signature and email marketing
• +Free tier publishes a real site on a b12sites.com subdomain with no card
• +Custom domain is included in the paid plan rather than billed separately

Cons

• −$49/month is steep next to general-purpose site builders if you skip the back-office tools
• −AI credits are capped per plan — 30 a month on free, 200 on the $49 tier
• −Professional and Advanced plans carry unpublished setup fees
• −Launched project counts are capped at 20 or 30 depending on tier

Framer

Framer is the builder to pick when the person shipping the site thinks in a design canvas and the site is a marketing surface — landing pages, portfolios, launch sites — rather than an application. Its AI is a layout and copy accelerator inside that canvas, not a site-in-a-click generator, and the honest cost is the seats: the $10 Basic headline becomes $30 the moment a second person needs edit rights.

Pros

• +Design canvas with real responsive breakpoints rather than fixed templates
• +Hosting, CMS, localisation and custom domain are included on paid site plans
• +AI credits come with every plan, including 500 to try on Free
• +Published pricing with no quote gate below Enterprise

Cons

• −Editor seats cost $20 each on top of the site plan
• −AI generation is metered in credits that need topping up on heavier use
• −CMS item and page caps (1,000 / 2,500 items) are tight for larger content sites
• −The pricing page shows one figure per plan under a yearly toggle, so the month-to-month price is not obvious

Is B12 cheaper than Framer?

On published entry prices, Framer starts lower — $10/mo against $49/mo for B12. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does B12 or Framer have a free tier?

Both: B12 has a free tier, and Framer has a free tier.