Apollo.io vs Regie.ai

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price: Apollo.io from $49/seat/mo, Regie.ai from $41/mo — different billing units, so no direct winner
Free plan: Both have one
Public API: Apollo.io has one; not confirmed by us for Regie.ai
Best fit: Apollo.io: Startups and SMB sales teams that need prospecting data plus sequences under one roof · Regie.ai: Full-cycle AEs and SDRs who prospect their own pipeline
Platforms: Apollo.io: Web, Chrome extension · Regie.ai: Web

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Apollo.ioB2B contact database with sequencing, dialling and agents that research accounts and book meetings

Regie.aiAgentic prospecting workspace that researches accounts, enriches contacts, writes outreach and runs a power dialer from one chat.

Side by side

Fact	Apollo.io	Regie.ai
Category	Sales Intelligence & Enrichment	AI SDRs & Sales Agents
Pricing model	Freemium	Freemium
Starts at	$49/seat/mo	$41/mo
Public API	Yes	Not confirmed
Trust score	79 / 100	76 / 100
Platforms	Web, Chrome extension, API	Web
Company	ZenLeads Inc. (Apollo.io)	Regie.ai
Last verified	Oct 16, 2026	Oct 29, 2026

What our research says

Apollo.io

Apollo is the default choice for a small sales team that wants database, sequencing and dialler in one subscription without a ZoomInfo contract, and the agent layer now does the list-building and first-draft outreach that used to need a separate tool. The catch is the credit meter: AI research, enrichment and exports all draw from a pool that resets monthly, so the sticker price is the floor, not the bill.

Pros

Database, sequencing, dialler, enrichment and meeting booking in one tool at $49 per user
A real free plan for light use, with no card required
MCP server, Chrome extension and Apollo Anywhere put the data inside Claude, ChatGPT, Gmail and the CRM
Agents trained on your ICP and playbooks handle list building and first drafts

Cons

Credits reset every cycle and do not roll over, and add-on credits bill immediately and recur
Data accuracy varies by region and seniority, and bounces still eat sender reputation
Price cards on the pricing page load client-side; the annual discount is not stated
API access, SSO and advanced security are reserved for the Custom tier

Regie.ai

Regie.ai is a strong fit for individual reps and small sales teams who want research, writing and dialing in one self-serve tool with public pricing. Large teams with a mature Outreach or Salesloft setup, or anyone who wants fully autonomous outbound without a rep in the loop, should compare alternatives.

Pros

Public pricing with a free tier and no credit card
Enrichment that finds nothing costs no credits
Built-in CRM included, with HubSpot and Salesforce write-back
Email, LinkedIn and parallel dialing in one place

Cons

Paid credits reset each period and do not roll over
Extra credits cannot be bought on their own
Team plan requires at least two seats

Which one fits

Choose Apollo.io if you need

Startups and SMB sales teams that need prospecting data plus sequences under one roof
Reps who work from Gmail, a CRM or Claude and want the database reachable from there
Teams that want agents to research accounts and draft outreach from their own playbook

Choose Regie.ai if you need

Full-cycle AEs and SDRs who prospect their own pipeline
Founders doing founder-led sales without a sales stack
Small teams that want a free CRM bundled with prospecting