Submagic
Verified Oct 15, 2026 ActiveAuto-captions and clip editing for short-form vertical video
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $19/seat/mo
- Billing
- Per seat, monthly
Starter $19, Pro $39 and Business $69 per member/month billed monthly, with yearly billing advertised as up to 41% cheaper; plans are credit-based (3 credits per video: 15, 40 or 100 videos a month at 2, 5 or 30 minutes each). API minutes are 10 a month on Starter and Pro and 100 on Business, with extra packs from $57/month; a 'try for free' signup exists but no free plan is listed.
Use tool ↗About Submagic
Submagic transcribes an uploaded video, applies animated caption templates with keyword emphasis, and can cut a long recording into vertical clips sized for TikTok, Reels and Shorts. The same workspace handles silence removal, B-roll insertion, avatar segments and scheduled publishing, and editing happens against the transcript rather than a timeline. Business customers get an API for driving the pipeline from their own systems.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Pricing page: Starter $19, Pro $39, Business $69 per member/month billed monthly; 45, 120 and 300 credits for 15, 40 and 100 videos; 2, 5 and 30 minute clip limits; yearly saves up to 41% (15 October 2026)submagic.co ↗
- Pricing page lists API & Integrations at 10 min/month on Starter and Pro and 100 min/month on Business, with API credit packs from 250 minutes for $57/month (15 October 2026)submagic.co ↗
- Footer reads 'Made with love in France', copyright 2026 Submagic (15 October 2026)submagic.co ↗
- Submagic is a Paris-based company founded in 2023 by David Zitoun and Tsi-fei Chantracxn.com ↗
Is Submagic legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Let's Encrypt, valid until Nov 23, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2023The vendor's own material, read by us
- Operated by
- Submagic, FranceOur research, card verified Oct 15, 2026
Pros & cons of Submagic
The quickest route from a talking-head recording to captioned vertical clips, and the caption styling is what people actually pay for. If you already cut in Premiere or DaVinci, their built-in speech-to-text plus one saved template gets you most of the way for nothing.
Pros
- caption presets track short-form trends rather than looking like generic subtitle burn-in
- transcript-based trimming is far faster than scrubbing a timeline
- every paid tier includes some API minutes, so the pipeline can be automated
- 4K/60fps export at the top tier, which most caption tools cap below
Cons
- quotas count finished videos (3 credits each), not minutes, so short clips waste allowance
- clip-length ceilings of 2 minutes on Starter and 5 on Pro rule out most podcast episodes
- Starter and Pro include only 10 API minutes a month; 100 needs the $69 Business tier
- no free plan is listed on the pricing page, only a 'try for free' signup
Best for
- agencies and podcasters slicing one long recording into a week of shorts
- creators who want caption styles that match what is currently working on short-form feeds
- non-English content, since transcription covers a wide language set
Not for
- long-form narrative editing that needs a real timeline and audio mixing
- teams who must keep footage offline or inside an existing NLE
- high-volume operations on the cheap tiers, where the video caps bite immediately
Watch out: The monthly video counter resets rather than rolls over, so an over-cap week means upgrading or waiting, and the advertised annual discount locks the tier in for twelve months.
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