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Retell AI vs Thoughtly

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
Retell AI from $0.07/min, Thoughtly from $500/mo — different billing units, so no direct winner
Free plan
Only Retell AI (Thoughtly has paid plans only)
Public API
Both have one
Best fit
Retell AI: Teams replacing an outbound qualification or booking script · Thoughtly: Inbound lead teams where response time decides whether a deal happens
Trust score
About even — Retell AI 92, Thoughtly 92

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactRetell AIThoughtly
CategoryVoice Agents & Phone AIVoice Agents & Phone AI
Pricing modelFreemiumPaid
Starts at$0.07/min$500/mo
Public APIYesYes
Trust score92 / 10092 / 100
PlatformsWeb, APIWeb, API
CompanyRetell AI Inc.Thoughtly
Launched2023—
Last verifiedOct 15, 2026Oct 16, 2026

What our research says

Retell AI

One of the more honest voice-agent stacks: the pricing page breaks out infrastructure, TTS and LLM cost per minute so you can predict a call's cost instead of guessing. Telephony choice is wide and the concurrency allowance is generous. The catch is that per-minute billing plus add-ons makes a busy contact centre expensive fast, and the cheap end of the range only holds if you pick the cheap models.

Pros

  • Per-minute cost broken down by voice infrastructure, TTS provider and LLM on the public pricing page
  • Telephony via SIP trunking, Twilio and Vonage plus n8n, HubSpot, Make and Go High Level integrations
  • 20 concurrent calls included before any concurrency charge
  • Voice, chat and SMS agents share one platform and API
  • HIPAA path exists via a signed BAA covered in the terms of service

Cons

  • Cost per minute more than quadruples between the cheapest and most capable model combinations
  • Knowledge base, denoising, PII removal and branded caller ID are all metered extras
  • No flat-rate plan, so a spike in call volume lands straight on the invoice

Thoughtly

Narrower than the general voice-agent platforms and better for it: this is speed-to-lead, with the phone call as the first touch and SMS, email and WhatsApp as the follow-through, all written back to the CRM. The $500 floor means it only makes sense where a recovered lead is worth real money.

Pros

  • Calls within about ten seconds of a form submission, then escalates across SMS, email and WhatsApp
  • All channels included in the plan price with no per-channel or per-seat surcharge
  • Automatic classification of call outcomes with CRM write-back to Salesforce and HubSpot
  • Public developer documentation and API for wiring it into your own stack

Cons

  • Entry price of $500 a month and no self-serve signup
  • No published per-minute rate, so cost at volume cannot be modelled before a sales call
  • Scale and Enterprise pricing is entirely opaque

Which one fits

Choose Retell AI if you need

  • Teams replacing an outbound qualification or booking script
  • Contact centres that already have Twilio, Vonage or SIP trunking
  • Developers who want per-minute cost visibility before launch

Choose Thoughtly if you need

  • Inbound lead teams where response time decides whether a deal happens
  • Insurance, education and home-services operations with high inbound volume
  • Teams that want call outcomes landing in Salesforce or HubSpot without manual logging

Retell AI vs Thoughtly: the questions people ask

Is Retell AI cheaper than Thoughtly?

They charge in different units, so there is no like-for-like answer: Retell AI starts at $0.07/min, Thoughtly at $500/mo. Entry price is the lowest paid plan as we last verified it.

Does Retell AI or Thoughtly have a free tier?

Retell AI has a free tier; Thoughtly has paid plans only.

Which has a public API, Retell AI or Thoughtly?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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