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Bland AI vs Retell AI

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
Retell AI — $0.07/min vs $0.14/min for Bland AI
Free plan
Only Retell AI (Bland AI has paid plans only)
Public API
Both have one
Best fit
Bland AI: Teams replacing IVR menus with agents that can be interrupted · Retell AI: Teams replacing an outbound qualification or booking script
Trust score
About even — Bland AI 89, Retell AI 92

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactBland AIRetell AI
CategoryVoice Agents & Phone AIVoice Agents & Phone AI
Pricing modelPaidFreemium
Starts at$0.14/min$0.07/min
Public APIYesYes
Trust score89 / 10092 / 100
PlatformsWeb, APIWeb, API
CompanyBlandRetell AI Inc.
Launched20232023
Last verifiedOct 16, 2026Oct 15, 2026

What our research says

Bland AI

Bland quotes one per-minute rate that already includes the language model, transcription and voice, and publishes its compliance certifications, which makes cost modelling simpler than on platforms that pass through several vendor bills. Telephony is still a separate line, and the cheap entry rate comes with tight call caps, so real call-centre volume moves you onto the $299 monthly Build fee or an enterprise contract.

Pros

  • Per-minute rate covers model, transcription and voice with no token charges
  • Documented REST API with batch dispatch and in-call tools
  • SOC 2 Type II, HIPAA with a BAA, GDPR and PCI DSS compliance stated
  • Free start credits and an inbound number without a card
  • Bring-your-own Twilio or SIP trunk is supported and waives transfer fees

Cons

  • Concurrency, daily caps, voices and many call features are gated by tier
  • Build adds a $299 monthly fee on top of minutes, and the mid-size Scale tier has been dropped
  • Telephony is billed on top of the per-minute AI rate
  • A closed in-house stack means less choice of underlying models

Retell AI

One of the more honest voice-agent stacks: the pricing page breaks out infrastructure, TTS and LLM cost per minute so you can predict a call's cost instead of guessing. Telephony choice is wide and the concurrency allowance is generous. The catch is that per-minute billing plus add-ons makes a busy contact centre expensive fast, and the cheap end of the range only holds if you pick the cheap models.

Pros

  • Per-minute cost broken down by voice infrastructure, TTS provider and LLM on the public pricing page
  • Telephony via SIP trunking, Twilio and Vonage plus n8n, HubSpot, Make and Go High Level integrations
  • 20 concurrent calls included before any concurrency charge
  • Voice, chat and SMS agents share one platform and API
  • HIPAA path exists via a signed BAA covered in the terms of service

Cons

  • Cost per minute more than quadruples between the cheapest and most capable model combinations
  • Knowledge base, denoising, PII removal and branded caller ID are all metered extras
  • No flat-rate plan, so a spike in call volume lands straight on the invoice

Which one fits

Choose Bland AI if you need

  • Teams replacing IVR menus with agents that can be interrupted
  • Outbound qualification and appointment confirmation at volume
  • Regulated industries needing HIPAA or PCI paperwork on file

Choose Retell AI if you need

  • Teams replacing an outbound qualification or booking script
  • Contact centres that already have Twilio, Vonage or SIP trunking
  • Developers who want per-minute cost visibility before launch

Bland AI vs Retell AI: the questions people ask

Is Bland AI cheaper than Retell AI?

On published entry prices, Retell AI starts lower — $0.07/min against $0.14/min for Bland AI. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Bland AI or Retell AI have a free tier?

Retell AI has a free tier; Bland AI has paid plans only.

Which has a public API, Bland AI or Retell AI?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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