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Gong vs Insight7

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Insight7 has one; Gong prices on request
Public API
Both have one
Higher Trust score
Gong — 90 vs 83 for Insight7
Best fit
Gong: Sales organisations with dozens of reps who coach from recorded calls · Insight7: Small sales or support teams that want automated QA without a Gong contract
Platforms
Gong: Web, iOS, Android · Insight7: Web

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

GongRecords sales calls, meetings and email and turns them into deal signals, coaching and forecastsInsight7Scores and coaches customer calls for sales and support teams

Side by side

FactGongInsight7
CategoryRevenue Intelligence & ForecastingMeeting Assistants
Pricing modelContactFreemium
Starts at—$99/mo
Public APIYesYes
Trust score90 / 10083 / 100
PlatformsWeb, API, iOS, AndroidWeb, API
CompanyGong.io Ltd.Insight7
Launched20152022
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Gong

Gong is the reference product for conversation intelligence: if you run a sales floor of 20-plus reps and your managers coach from call recordings, it is the tool they will ask for by name. The price is opaque, the platform fee makes it expensive for small teams, and most of the value needs a CRM and calendar integration project up front — so for a five-person team a lighter recorder does the job.

Pros

  • Transcription, deal risk, coaching and forecasting sit on one dataset instead of three tools
  • Public API and OAuth app framework with calls, transcripts, users, stats and CRM upload endpoints
  • Platform fee covers integrations, so connecting the existing stack costs nothing extra
  • Free companion apps for iPhone and Android with deal views, offline call playback and a mobile meeting recorder

Cons

  • No published pricing; every quote is bespoke and layered with a platform fee
  • Recording every customer call raises consent and data-retention work in regulated or EU markets
  • API is rate-limited to 3 calls a second and 10,000 a day by default, which constrains bulk analytics
  • The product has sprawled into engagement and agents, so the core recorder now comes with a bigger suite than many teams need

Insight7

A cheaper, smaller-team alternative to Gong that leans on QA scoring and coaching rather than revenue forecasting. The catch is call volume: 50 calls a month on the entry plan is a rounding error for any real contact centre.

Pros

  • 50+ recording integrations and official Zoom partner status
  • SOC 2 Type II and HIPAA compliance stated, unusual at this price point
  • AI roleplay is a real differentiator over pure analytics tools
  • Education and non-profit buyers get 50% off Pro and Business

Cons

  • $99 buys one user, 4 projects and 50 calls — genuinely tight
  • AI coaching is gated to the $1,499 Plus tier
  • API access is listed under Enterprise, so integration means a sales conversation
  • The pivot away from research/interview analysis means older use cases are deprioritised

Which one fits

Choose Gong if you need

  • Sales organisations with dozens of reps who coach from recorded calls
  • Revenue leaders who want forecasts and pipeline risk derived from what was actually said to customers
  • RevOps teams that want call and deal data flowing into Salesforce or HubSpot through a documented API

Choose Insight7 if you need

  • Small sales or support teams that want automated QA without a Gong contract
  • L&D groups building roleplay-based onboarding for new reps
  • Regulated teams needing PII/PHI redaction on recorded conversations
  • Managers who want per-rep coaching notes generated from actual calls

Gong vs Insight7: the questions people ask

Is Gong cheaper than Insight7?

Insight7 starts at $99/mo; Gong prices on request, so a quote is the only way to compare.

Does Gong or Insight7 have a free tier?

Insight7 has a free tier; Gong prices on request.

Which has a public API, Gong or Insight7?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

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