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Claap vs Gong

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Claap has one; Gong prices on request
Public API
Both have one
Best fit
Claap: Sales teams that want call notes landing in HubSpot or Salesforce automatically · Gong: Sales organisations with dozens of reps who coach from recorded calls
Trust score
About even — Claap 91, Gong 90
Status
Both up at our last check (Sep 6, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

ClaapRecords sales calls across Zoom, Teams, VoIP and in person, then writes the notes and deal fields back into your CRM.GongRecords sales calls, meetings and email and turns them into deal signals, coaching and forecasts

Side by side

FactClaapGong
CategoryMeeting AssistantsRevenue Intelligence & Forecasting
Pricing modelFreemiumContact
Starts at$26/seat/mo—
Public APIYesYes
Trust score91 / 10090 / 100
PlatformsWeb, iOS, Android, APIWeb, API, iOS, Android
CompanyClaap (lemlist group)Gong.io Ltd.
Launched20212015
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Claap

Most meeting recorders stop at a summary; Claap's point is the CRM write-back, with deal scores and structured fields instead of a transcript you have to re-key. API and MCP access to the archive is rarer than it should be in this category. The downside is a pricing page that never renders actual numbers, so you go in on a single figure quoted on the homepage.

Pros

  • Writes structured notes and deal scores into HubSpot, Salesforce, Attio and Pipedrive
  • Captures in-person meetings through a mobile app, not just video calls
  • Transcription across more than 100 languages
  • API and MCP access to the recording archive, unmetered even on the free tier

Cons

  • The pricing table shows no figures, leaving one homepage number to plan against
  • Free tier is a trial in practice: 10 videos and 300 minutes in total, not per month
  • AI credits are metered separately from recording minutes

Gong

Gong is the reference product for conversation intelligence: if you run a sales floor of 20-plus reps and your managers coach from call recordings, it is the tool they will ask for by name. The price is opaque, the platform fee makes it expensive for small teams, and most of the value needs a CRM and calendar integration project up front — so for a five-person team a lighter recorder does the job.

Pros

  • Transcription, deal risk, coaching and forecasting sit on one dataset instead of three tools
  • Public API and OAuth app framework with calls, transcripts, users, stats and CRM upload endpoints
  • Platform fee covers integrations, so connecting the existing stack costs nothing extra
  • Free companion apps for iPhone and Android with deal views, offline call playback and a mobile meeting recorder

Cons

  • No published pricing; every quote is bespoke and layered with a platform fee
  • Recording every customer call raises consent and data-retention work in regulated or EU markets
  • API is rate-limited to 3 calls a second and 10,000 a day by default, which constrains bulk analytics
  • The product has sprawled into engagement and agents, so the core recorder now comes with a bigger suite than many teams need

Which one fits

Choose Claap if you need

  • Sales teams that want call notes landing in HubSpot or Salesforce automatically
  • Managers running call reviews against scorecards
  • Teams recording in mixed settings: video calls, phone and face to face

Choose Gong if you need

  • Sales organisations with dozens of reps who coach from recorded calls
  • Revenue leaders who want forecasts and pipeline risk derived from what was actually said to customers
  • RevOps teams that want call and deal data flowing into Salesforce or HubSpot through a documented API

Claap vs Gong: the questions people ask

Is Claap cheaper than Gong?

Claap starts at $26/seat/mo; Gong prices on request, so a quote is the only way to compare.

Does Claap or Gong have a free tier?

Claap has a free tier; Gong prices on request.

Which has a public API, Claap or Gong?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

More comparisons

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