AirOps vs Profound

AirOps

Built for content teams with real budget who need both AI-citation measurement and the production capacity to act on it. If you only want to see where you rank in ChatGPT answers, a pure tracking tool costs a fraction of this.

Pros

• +Measurement and production in one system, so gaps flow straight into briefs and refreshes
• +Multi-engine tracking (Google, Perplexity, OpenAI, Gemini) rather than a single-source view
• +Genuine API, SDKs and MCP servers make it scriptable instead of UI-only
• +Free Insights tier lets you validate the tracking data before any commitment

Cons

• −No public prices above the free tier — Solo and Pro both route to sales
• −Task-based metering makes cost forecasting hard until you have run a month
• −Free tier is capped at one user and 1,000 tasks, enough to look but not to work
• −Positioning has shifted repeatedly from AI app builder to marketing workflows to AI search visibility

Profound

Profound is the enterprise end of AI-visibility measurement: it covers more answer engines than most rivals, adds crawler analytics and ChatGPT Shopping that the cheaper trackers lack, and has the funding and customer list to still exist next year. The price is the reason to hesitate - there is no published figure, the free trial is seven days of fifty prompts, and the self-serve agency plan exists only as a line in the FAQ. Mid-market teams will get most of the signal from a tracker with a public price; brands with real budget and a procurement team are the audience here.

Pros

• +Tracks up to nine answer engines, including AI Overviews, Copilot and DeepSeek, not just ChatGPT
• +Agent Analytics shows which AI crawlers visit and cite the site, a layer most trackers skip
• +Prompt Volumes estimates real user questions rather than relying on your own prompt list
• +SOC 2 Type II, SSO and an API, so it passes enterprise review

Cons

• −No published price; the only listed plans are a free trial and a custom Enterprise contract
• −Trial is 7 days, 50 prompts and three engines, with no exports or history
• −No legal entity, address or terms page found on the site
• −The agency plan is named in the FAQ but not in the plan table

Does AirOps or Profound have a free tier?

AirOps has a free tier; Profound prices on request.

Which has a public API, AirOps or Profound?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.