Heeb vs Profound

Heeb

Heeb answers a question every brand-monitoring dashboard now needs and that old media-monitoring tools never covered: what ChatGPT, Claude, Perplexity, and Gemini say when someone asks about you. Selling it as a raw API rather than a finished dashboard makes sense for tool builders but means you need somewhere to put the data yourself. The credit system is straightforward, though cost varies by model, so a workload that leans on pricier models adds up faster than the flat $10 entry suggests.

Pros

• +Queries multiple major LLMs in one call instead of checking each manually
• +Returns structured sentiment and citation data, not just raw text
• +Credits never expire, so unused spend isn't a sunk cost
• +Entry cost is low, around $10, to start testing

Cons

• −Raw API only, no dashboard included, so you need to build or buy one
• −Per-query credit cost varies by model, making total cost harder to predict
• −No published information on the company or team behind it

Profound

Profound is the enterprise end of AI-visibility measurement: it covers more answer engines than most rivals, adds crawler analytics and ChatGPT Shopping that the cheaper trackers lack, and has the funding and customer list to still exist next year. The price is the reason to hesitate - there is no published figure, the free trial is seven days of fifty prompts, and the self-serve agency plan exists only as a line in the FAQ. Mid-market teams will get most of the signal from a tracker with a public price; brands with real budget and a procurement team are the audience here.

Pros

• +Tracks up to nine answer engines, including AI Overviews, Copilot and DeepSeek, not just ChatGPT
• +Agent Analytics shows which AI crawlers visit and cite the site, a layer most trackers skip
• +Prompt Volumes estimates real user questions rather than relying on your own prompt list
• +SOC 2 Type II, SSO and an API, so it passes enterprise review

Cons

• −No published price; the only listed plans are a free trial and a custom Enterprise contract
• −Trial is 7 days, 50 prompts and three engines, with no exports or history
• −No legal entity, address or terms page found on the site
• −The agency plan is named in the FAQ but not in the plan table

Is Heeb cheaper than Profound?

Heeb starts at $10/credit; Profound prices on request, so a quote is the only way to compare.

Which has a public API, Heeb or Profound?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.