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Drafts or auto-posts replies to Google Business Profile reviews, requests new ones and flags policy-violating reviews.
RoboReply is Merchynt's Google review management product. It watches a Google Business Profile, drafts a suggested response to each incoming review and either emails it for approval or posts it automatically on autopilot, with the reply style trained on your own tone. Around that it automates review requests, photo collection, routing and the flagging of reviews that breach Google policy for possible removal. It runs as a web dashboard with Zapier connections, priced flat per Google Business Profile rather than per reply, which suits agencies managing many locations. Merchynt is based in Santa Monica, California and was founded in 2019.
$50 per month per Google Business Profile, flat with no per-reply limits; a three-day trial costs $1. Cost scales with the number of profiles managed, not with review volume.
Use tool ↗Flat per-profile pricing with no reply cap is the right shape for restaurants, clinics and agencies drowning in review volume, and the policy-violation flagging is a genuinely useful extra. The catch is brand confusion: the standalone RoboReply site is gone and the product now sits inside Merchynt's local SEO suite, so you are buying from a different brand than the one directories list.
Watch out: Do not go looking for roboreply.com — that domain is parked on a GoDaddy for-sale page. The working product is the Merchynt page.
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