Launched 2008 · Verified Oct 29, 2026

Hootsuite

Active

Social Media Management Write a reviewCanadaEffect43/ 100

Social media management suite for scheduling, a shared inbox, listening and analytics, with the Wisdom AI assistant in every plan.

social media schedulingsocial inboxsocial listeningsocial analyticsai assistant team collaborationPaid · from $99/seat/mo

Listed on EffectHub · Oct 29, 2026

Web · iOS · Android · Chrome extension · API

Pricing

Pricing model: Paid
Paid options from: $99/seat/mo
Billing: Per seat, monthly

No free plan, only a 14-day trial without a card (with daily posting limits and no bulk scheduling). Standard is $99 per user a month billed annually for up to 10 social accounts, Professional $199 and Advanced $399; monthly billing costs more, and Enterprise is quoted.

Use tool ↗

Overview

About Hootsuite

Hootsuite is a long-running platform for teams that run brand accounts on Instagram, Facebook, LinkedIn, X, TikTok, YouTube and other networks. It is now sold as a suite: Perch for planning and publishing, Nest for the social inbox and customer care, Lumen for listening and insights, Parliament for employee advocacy and Wisdom, its AI layer. Wisdom is a chat assistant connected to your inbox, calendar and listening data that answers questions in plain language, surfaces trends and risks, and drafts posts, replies and briefs; post and image generation is included in every plan rather than sold as an add-on. Hootsuite Inc. is based in Vancouver, Canada, and started in 2008.

Platforms: Web · iOS · Android · Chrome extension · API
API: Yes
Last verified: Oct 29, 2026

Verified sources

Standard $99, Professional $199, Advanced $399 per user per month billed annually; 14-day trial with posting limits; Enterprise customhootsuite.com ↗
Wisdom AI: chat assistant connected to inbox, content calendar and listening data that drafts posts and responseshootsuite.com ↗
Hootsuite started in 2008hootsuite.com ↗
Hootsuite Inc., 111 East 5th Ave, Vancouver, BChootsuite.com ↗

Fact check

Is Hootsuite legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

TLS certificate: Issued by Let's Encrypt, valid until Jan 25, 2027Seen in our own connection to the site on Oct 29, 2026
Last checked: Oct 29, 2026The site answered
On the market since: 2008The vendor's own material, read by us
Operated by: Hootsuite Inc., CanadaOur research, card verified Oct 29, 2026

How we collect these records

Editorial verdict

Pros & cons of Hootsuite

high confidence

Hootsuite suits marketing and customer-care teams that manage many brand accounts and need publishing, a shared inbox, listening and reporting in one contract, with AI drafting built in. At $99 per user a month before monthly-billing markup, it is expensive for solo creators and small businesses that only need to schedule posts.

Pros

Covers publishing, inbox, listening, analytics and employee advocacy in one suite
Wisdom AI is included in every plan, connected to the account's own social data
Unlimited social accounts from the Professional plan
Long track record and broad network support

Cons

Per-user pricing starts at $99 a month on annual billing, high for small teams
Standard caps you at 10 social accounts
No free plan; the trial limits daily posts and disables bulk scheduling

Best for

Mid-size and enterprise social teams managing many accounts and approvals
Brands that combine publishing with customer care and social listening
Regulated organisations that need SSO and compliance options on Enterprise

Not for

Solo creators or small businesses that only need a basic post scheduler
Teams looking for a free plan

Watch out: Headline prices are per user per month on annual billing and exclude taxes; month-to-month costs more, and each additional team member is another full seat.

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