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Hootsuite vs Schedly

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price
Hootsuite from $99/seat/mo, Schedly from $19/mo — different billing units, so no direct winner
Free plan
Neither — Hootsuite has paid plans only, Schedly has paid plans only
Public API
Both have one
Higher Trust score
Hootsuite — 86 vs 74 for Schedly
Best fit
Hootsuite: Mid-size and enterprise social teams managing many accounts and approvals · Schedly: Small teams managing multiple social accounts across many platforms at once

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

HootsuiteSocial media management suite for scheduling, a shared inbox, listening and analytics, with the Wisdom AI assistant in every plan.SchedlyAI social media scheduler that generates posts, images, and video and automates comment and DM replies.

Side by side

FactHootsuiteSchedly
CategorySocial Media ManagementSocial Media Management
Pricing modelPaidPaid
Starts at$99/seat/mo$19/mo
Public APIYesYes
Trust score86 / 10074 / 100
PlatformsWeb, iOS, Android, Chrome extension, APIWeb, API
CompanyHootsuite Inc.Schedly
Launched2008—
Last verifiedOct 29, 2026Oct 15, 2026

What our research says

Hootsuite

Hootsuite suits marketing and customer-care teams that manage many brand accounts and need publishing, a shared inbox, listening and reporting in one contract, with AI drafting built in. At $99 per user a month before monthly-billing markup, it is expensive for solo creators and small businesses that only need to schedule posts.

Pros

  • Covers publishing, inbox, listening, analytics and employee advocacy in one suite
  • Wisdom AI is included in every plan, connected to the account's own social data
  • Unlimited social accounts from the Professional plan
  • Long track record and broad network support

Cons

  • Per-user pricing starts at $99 a month on annual billing, high for small teams
  • Standard caps you at 10 social accounts
  • No free plan; the trial limits daily posts and disables bulk scheduling

Schedly

Schedly bundles content generation with scheduling and reply automation across a wide platform list, which covers more of the workflow than a scheduler-only tool. Pricing scales by connected account count rather than by post volume, so the right tier depends on how many accounts a team runs, not how often they post. Bundling API and MCP access into the paid plans is a notable choice for a tool aimed partly at solo creators, since it suggests an eye toward agent-driven workflows.

Pros

  • Covers eight platforms including Threads and Telegram, not just the usual few
  • Includes comment and DM automation alongside scheduling
  • API and MCP access are included on paid tiers for agent-driven workflows

Cons

  • No permanent free tier, only a 14-day trial before payment is required
  • Company name and country of registration are not published

Which one fits

Choose Hootsuite if you need

  • Mid-size and enterprise social teams managing many accounts and approvals
  • Brands that combine publishing with customer care and social listening
  • Regulated organisations that need SSO and compliance options on Enterprise

Choose Schedly if you need

  • Small teams managing multiple social accounts across many platforms at once
  • Creators who want AI-generated post content bundled with scheduling
  • Users who want comment and DM automation, not just publishing

Hootsuite vs Schedly: the questions people ask

Is Hootsuite cheaper than Schedly?

They charge in different units, so there is no like-for-like answer: Hootsuite starts at $99/seat/mo, Schedly at $19/mo. Entry price is the lowest paid plan as we last verified it.

Which has a public API, Hootsuite or Schedly?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

More comparisons

Browse all Social Media Management →