Hootsuite vs Postiz

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Entry price: Hootsuite from $99/seat/mo, Postiz from $29/mo — different billing units, so no direct winner
Free plan: Only Postiz (Hootsuite has paid plans only)
Public API: Both have one
Best fit: Hootsuite: Mid-size and enterprise social teams managing many accounts and approvals · Postiz: Agencies and creators who want an exit from Buffer-style lock-in
Platforms: Hootsuite: Web, iOS, Android, Chrome extension · Postiz: Web

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

HootsuiteSocial media management suite for scheduling, a shared inbox, listening and analytics, with the Wisdom AI assistant in every plan.

PostizOpen-source social scheduler for 30+ networks, with a public API, MCP and self-hosting.

Side by side

Fact	Hootsuite	Postiz
Category	Social Media Management	Social Media Management
Pricing model	Paid	Freemium
Starts at	$99/seat/mo	$29/mo
Public API	Yes	Yes
Trust score	86 / 100	89 / 100
Platforms	Web, iOS, Android, Chrome extension, API	Web, API
Company	Hootsuite Inc.	Postiz (Gitroom)
Launched	2008	2024
Last verified	Oct 29, 2026	Oct 16, 2026

What our research says

Hootsuite

Hootsuite suits marketing and customer-care teams that manage many brand accounts and need publishing, a shared inbox, listening and reporting in one contract, with AI drafting built in. At $99 per user a month before monthly-billing markup, it is expensive for solo creators and small businesses that only need to schedule posts.

Pros

Covers publishing, inbox, listening, analytics and employee advocacy in one suite
Wisdom AI is included in every plan, connected to the account's own social data
Unlimited social accounts from the Professional plan
Long track record and broad network support

Cons

Per-user pricing starts at $99 a month on annual billing, high for small teams
Standard caps you at 10 social accounts
No free plan; the trial limits daily posts and disables bulk scheduling

Postiz

The rare scheduler where the escape hatch is real: same code, AGPL licence, Docker compose, and the maintainer says the hosted build has no extra features. If the price rises or the project stalls you move to your own server. The cost is that you are relying on one maintainer, and the hosted entry plan at $29 is not cheap for five channels.

Pros

AGPL-3.0 source on GitHub with Docker self-hosting, ~35k stars
Maintainer states hosted and self-hosted builds are functionally identical
30+ networks including Bluesky, Mastodon, Threads, Discord and Warpcast
OAuth2, SDK, REST API and MCP for programmatic posting
n8n, Make.com and Zapier integrations

Cons

Hosted Standard is $29/month for only 5 channels and 400 posts
Effectively a one-maintainer project, so roadmap and support depend on one person
No company entity or country published
AGPL is a real constraint if you want to embed it in a closed product

Which one fits

Choose Hootsuite if you need

Mid-size and enterprise social teams managing many accounts and approvals
Brands that combine publishing with customer care and social listening
Regulated organisations that need SSO and compliance options on Enterprise

Choose Postiz if you need

Agencies and creators who want an exit from Buffer-style lock-in
Developers wiring posting into agents over MCP or the REST API
Teams comfortable running Docker to avoid a subscription